social scientist – communication science – reasoned action approach – theory of planned behavior – message content determination – interested in the prediction of human behavior and in the impact of communication on behavior across domains (e.g., health, sustainability, economic decision-making)

My research focuses on understanding the motivations behind people's behaviors, particularly in relation to health, sustainability, and economic decision-making. Through examining these motivations, I aim to inform the design of interventions and communication campaigns that encourage shifts from unhealthy, unsustainable, or uneconomical practices to healthier and more sustainable and economical ones. I primarily use surveys and experiments guided by the Reasoned Action Approach to identify the key drivers of behavior. This provides others with insights to tailor their intervention content.

I teach several courses and supervise theses in the Communication Science program at the Vrije Universiteit Amsterdam.

• Marketing Communication and the Consumer (MA course)
• Risk and Health Communication (BA course)

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