Research Output per year
Research Output per year
Research output per year
Hester van Herk is professor of Cross-Cultural Marketing Research at VU and Adjunct Senior Research Fellow at the University of Western Australia in Perth. Hester holds a PhD (2000) in marketing and cross-cultural psychology from Tilburg University. She studied psychology at Leiden University with a major in research methodology and minors in social and organizational psychology and in mathematics. After obtaining her MSc, she worked as a scientific researcher at Statistics Netherlands, Solvay Duphar, ABN Amro, and MarketResponse. At Vrije Universiteit Amsterdam she was Program Director of the Bachelor of Business Administration (2010-2013) and Acting Department Chair at the Marketing department (2013-2015).
Her main research interests are in the antecedents and consequences of human values on consumer behavior in developed and emerging markets and in research methodology providing insight into differences and similarities between survey responses from consumers in different nations and cultural groups. About these subjects she has published in journals such as Journal of Marketing Research, Journal of Cross-Cultural Psychology, Journal of International Marketing, European Journal of Marketing, Multivariate Behavioral Research and PLOS ONE. In 2017, she co-authored the book "International & Cross-Cultural Business Research" with Jean-Claude Usunier and Julie Anne Lee and co-edited the book "Cross Cultural Issues in Consumer Science and Consumer Psychology. Current perspectives and Future Directions" with Carlos J. Torelli.
Australian Research Council (ARC) linkage grant, 2015-2018 (AU$510,247/€323,000), for the the project: "Dynamic relations between values and consumer behaviour: age and life-stage", in cooperation with Julie Lee (University of Western Australia, Perth), Anat Bardi (Royal Holloway, University of London, London), Leonard Coote (Queensland University of Technology, St Lucia), Geoffrey Soutar (University of Western Australia, Perth) and the research company PureProfile Pty Ltd (Sydney)
Ancillary activities are updated daily
Invited Talk at Institute of Advanced Studies, University of Western Australia, Perth on November 20, 2019.
Entitled "The European Social Survey (ESS): data providing great research opportunities"
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Research output: Contribution to Journal › Article › Academic › peer-review
Hester van Herk (Visiting researcher)
Activity: Visiting an external institution › Visiting an external academic institution
Hester van Herk (Visiting researcher)
Activity: Visiting an external institution › Visiting an external academic institution
Hester van Herk (Associate editor)
Activity: Peer review and Editorial work › Peer review › Academic
Hester van Herk (Board member)
Activity: Membership › Societal
van Herk, Hester (Recipient), Jesse Weltevreden (Recipient) & Tibert Verhagen (Recipient), 2017
Prize › Academic
van Herk, Hester (Recipient), 2017
Prize › Academic
van Herk, Hester (Recipient), J. Lee (Recipient), A. Bardi (Recipient) & L. Coote (Recipient), 1 Sep 2015
Prize › Academic
van Herk, Hester (Recipient), 2014
Prize › Academic
19/08/17
1 Media contribution
Press/Media: Expert Comment
19/08/17
1 Media contribution
Press/Media: Expert Comment