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Fingerprint Dive into the research topics where Hester van Herk is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Social Sciences

EU
Spain
Values
airport
cultural analysis
cultural studies
domestic market
market
market power
multi-level analysis
pragmatics
pricing
rating scale
scaling
trend

Business & Economics

Choice behavior
Code sharing
Compulsive buying
Cross-border
Cross-cultural issues
Cultural variation
Electronic commerce
Equivalence
Healthcare
International marketing
Latent class
Marketing
Response styles
Small and medium-sized enterprises
Survey data

Agriculture & Biology

European Union
correspondence analysis
cultural differences
marketing
methodology
politics