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Research Output 2000 2019

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Chapter
2017

Advancing Our Understanding of Cross-Cultural Issues in Consumer Science and Consumer Psychology

van Herk, H. & Torelli, C. J., Nov 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. van Herk, H. & Torelli, C. J. (eds.). Cham: Springer, p. 1-6 6 p. 1

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Cross-cultural issues
Consumer psychology
Cross-cultural research
Global competition
Marketing

Is it culture? A pragmatic approach to cross-cultural analysis

van Herk, H. & Poortinga, Y. H., 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: : Current Perspectives and Future Directions. van Herk, H. & Torelli, C. J. (eds.). Cham: Springer, p. 69-88 20 p.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

cultural analysis
pragmatics
metaphor
behavioral science
cultural difference

Multilevel Cultural Issues

van Herk, H. & Fischer, R., 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions. van Herk, H. & Torelli, C. J. (eds.). Cham: Springer, p. 191-211 21 p.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

multi-level analysis
clubs
aggregation
data analysis
Group
2014

Cross-cultureel marktonderzoek: veel bereikt, veel te doen

van Herk, H., 2014, Jaarboek MarktOnderzoekAssociatie. Bronner, A. E. (ed.). Haarlem, the Netherlands: Spaar en Hout, p. 129-144 16 p.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2013

Waardensegmenten: en andere kijk op cultuurverschillen tussen landen

van Herk, H. & Lee, J. A., 2013, Stabiliteit en verandering in Europa. Aats, K. & Wittenberg, M. (eds.). Amsterdam: Amsterdam University Press, p. 85-100 16 p.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2012

Waarden, segmenten en politieke partijen. Stabiliteit en verandering in de jaren nul

van Herk, H., Groenen, P. J. F. & van Rosmalen, J., 2012, Nederland in de jaren nul. Aarts, K. & Wittenberg, M. (eds.). Amsterdam: DANS/Pallas Publications-Amsterdam University Press, p. 19-37

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2009

Scheiden van response style en inhoud bij Schwartz-waarden in de ESS: De Nederlandse situatie in perspectief

van Herk, H. & van Rosmalen, J., 2009, Nederland in vergelijkend perspectief. Proceedings Tweede Nederlandse Workshop European Social Survey - 13 november 2008. Ganzeboom, H. B. G. & Wittenberg, M. (eds.). Amsterdam: Aksant, p. 145-168 23 p. (DANS Symposium Publications 5).

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

2004

Klantgedrag

van Herk, H. & Gelderman, K., 2004, Fundamenten van Marketing. Huizingh, E. R. (ed.). Den Haag: Academic Service, p. 138-166 29 p.

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

Product

van Herk, H., 2004, Fundamenten van Marketing. Huizingh, E. R. (ed.). Den Haag: Academic Service, p. 167-197 31 p.

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

2003

Internationale Marketing

van Herk, H., 2003, Brugboek Marketing. Huizingh, E. R. (ed.). Schoonhoven: Academic Service, p. 678-703 25 p.

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

Klantgedrag

van Herk, H. & Gelderman, K., 2003, Brugboek Marketing. Huizingh, E. R. (ed.). Schoonhoven: Academic Service, p. 219-253 34 p.

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

Product

van Herk, H., 2003, Brugboek Marketing. Huizingh, E. R. (ed.). Schoonhoven: Academic Service, p. 293-323 30 p.

Research output: Chapter in Book / Report / Conference proceedingChapterProfessional

2002

Zijn in marktonderzoek gevonden culturele verschillen echt? Het bepalen van equivalentie in internationaal onderzoek middels detectie van bias

van Herk, H., 2002, Ontwikkelingen in het Marktonderzoek, Jaarboek 2002; Marktonderzoekassociatie. e.a. Bronner, E. A. (ed.). Haarlem: De Vrieseborch, p. 109-125

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic