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Research Output 2000 2019

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Conference contribution
2017

Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract

Leijen, I. J. C. & van Herk, H., 2017, Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Rossi, P. & Krey, N. (eds.). Cham: Springer, p. 117-118 2 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Healthcare
Cultural variation
European countries
Doctors
General practitioners
2013

Enhancing validity of scales developed in Western countries for use in emerging markets: An example using perceived risk in e-commerce scale.

Bertea, P. & van Herk, H., 2013, Marketing Theory Challenges in Emerging Societies. St. Petersburg, Russia: EMAC European Marketing Academy

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

2012

Is nation the most appropriate unit of analysis or should we choose other geographical units?

van Herk, H. & Poortinga, Y. H., 2012, IACCP 21st International Congress 2012. Stellenbosch, South Africa: IACCP

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Value-based Multi-level Latent Classes: New Insights into Cross-cultural Differences

van Herk, H., Lee, J. A. & Soutar, G. N., 2012, ISMS Marketing Science Conference. Boston, USA

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Value-based multi-level latent classes across individuals

Lee, J. A., van Herk, H. & Soutar, G. N., 2012, IACCP 21st International Congress. Stellenbosch, South Africa: IACCP

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

2011

Cultural continuity in values: Theoretical imperatives and empirical findings

van Herk, H. & Poortinga, Y. H., 2011, IACCP Regional Conference June 30 - July 3, Istanbul Turkey. Istanbul: IACCP

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Continuity
Cultural Practices
Religion
Cross-cultural Psychology
Cultural Transmission

Value Segments and Response Styles in Europe: Developed versus Emerging Economies?

van Herk, H., 2011, Marketing Theory Challenges in Emerging Societies. Munteanu, C. (ed.). Iasi, Romania: Alexandru Ioan Cuza - University of Iasi, p. 268-274

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Values Segments and Response Styles: Developed versus Emerging Economies?

van Herk, H., 2011, ANZMAC Conference. Perth, Australia: ANZMAC

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

2007

Challenging Explanations Of Consumer Loyalty In Ongoing Cross-Border Service Relationships

van Herk, H. & Nijssen, E. J., 2007, Marketing Theory and Applications. Dixon, A. L. & Machleit, K. A. (eds.). Chicago, USA: American Marketing Association, p. 73-74

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2006

Response Style: A Regional or a Country Level Phenomenon?

van Herk, H. & Poortinga, Y. H., 2006, IACCP International Congress. Spetses, Greece: IACCP

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Response Styles: An individual-Level, a Regional-Level, or a Country-Level Phenomenon?

van Herk, H. & Poortinga, Y. H., 2006, International Conference on Cross-National and Cultural Research in Marketing.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2005

Consumer Ethnocentrism's Effect on Ongoing Cross-border Service Relationships

van Herk, H. & Nijssen, E. J., 2005, Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy: European Marketing Academy (EMAC)

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2005, Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy: European Marketing Academy (EMAC)

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2004

Vizualizing Response Styles in Cross-Cultural Research

van Herk, H. & Groenen, PJ., 2004, Marketing Science Conference. Stremersch, S. (ed.). Rotterdam: INFORMS

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2003

Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2003, MSI Conference on Global Marketing. Lehmann, D. & Dekimpe, M. (eds.). Marketing Science Institute

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Culture Times Three: Construction, Mediation, and Consumption of the 2002 Winter Olympics

van Herk, H., Bamossy, G. J. & Villiquette, A., 2003, All changed, changed utterly?. Turley, D. & Brown, S. (eds.). Dublin: European Association for Consumer Research, p. 54-54 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Measuring preferences in a cross-national context

van Herk, H. & van de Velden, M., 2003, CARME Conference, Barcelona, 2003. Greenacre, M. & Blasius, J. (eds.). Barcelona: Pompeu Fabra University, p. 67-68 2 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2002

Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2002, Marketing in a Changing World. Scope, Opportunities and Challenges. Braga, Portugal: EMAC/University of Minho, 5 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Measuring Preferences in a Cross-National Context

van Herk, H. & van de Velden, M., 2002, Marketing Science Conference Edmonton 2002. Edmonton: University of Alberta Business School, p. 122 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2001

Antecedents of Response Style in Regions in the European Union

van Herk, H. & Poortinga, Y. H., 2001, Marketing Science: A Two-Way Street Linking Theory and Practice. Proceedings Marketing Science Conference. Heil, O. & Scunk, H. (eds.). Wiesbaden, Duitsland: INFORMS, p. 65-66 2 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Response Style in rating Scales in EU Countries

van Herk, H. & Poortinga, Y. H., 2001, Rethinking European Marketing, Proceedings from the 30th EMAC Conference. Brevik, E., Falkenberg, A. W. & Gronhaug, K. (eds.). Bergen, Noorwegen: Norges Handelshoyskole, p. 34 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic