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Personal profile

Personal information

Iina Ikonen (1991) is a PhD student at the Marketing Department of the Vrije Universiteit Amsterdam. She holds a MSc from the Stockholm School of Economics. Her research interests are in the field of consumer behavior, especially how design influences consumer perceptions and purchase decisions. Iina’s PhD project focuses on the effectiveness of health claims for different consumer groups. Before joining academia, Iina worked with media analytics and marketing consulting for the financial industry.

Research

Using product packaging to stimulate healthy choices

As consumers all around the world are increasingly suffering from obesity, research has started emerging to find out how the food industry could use health claims in product packaging to drive healthier purchase decisions. These studies, however, have not looked at how different contexts influence the effectiveness of these health claims. Furthermore, the studies have not specifically taken into account the groups most prone to unhealthy consumption, i.e. less health-conscious consumers. Iina’s research aims to find out the circumstances in which health claims are most effective, and can best be used to drive healthy consumption within different consumer groups – specifically the ones more at risk of issues related to unhealthy consumption.

Teaching

Consumer Marketing (MSc Marketing)

Cross-Cultural Marketing (BSc International Business Administration)

Master Thesis Supervision (MSc Marketing)

Ancillary activities

  • Hooplot Associates B.V. | Amstelveen | Medewerker | 2016-11-03 - present
  • Whispr Group AB | Stockholm | Medewerker | 2016-11-03 - present

Ancillary activities are updated daily

Fingerprint Dive into the research topics where Iina Ikonen is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Food Medicine & Life Sciences
Intuition Medicine & Life Sciences
Research Medicine & Life Sciences
Health claims Business & Economics
Meta-analysis Business & Economics
Nutrition Business & Economics
Labeling Business & Economics
Packaging Business & Economics

Research Output 2018 2019

Nutrition
Meta-analysis
Labeling
Purchase intention
Health perception

The Bad Taste of Healthy Food Discounts

Ikonen, I. H., Aydinli, A. & Verlegh, P. W. J., 2018.

Research output: Contribution to ConferencePosterProfessional

Food
Intuition
Research

Prizes

Karl-Erik Wärneryd Award

Iina Ikonen (Recipient), 2016

PrizeAcademic

Marketing
Economics