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Personal profile

Personal information

Jaap Boter studied Musicology (MA) at Utrecht University. Having worked for a number of years as a consultant and lecturer of Arts Marketing at Utrecht University, he switched to the Marketing Department of the VU University Amsterdam in 2001 as assistant professor, to complete his PhD research into analyzing transaction data of cultural organizations, such as theater box office data, museum visiting behavior of Dutch Museum Card holders, and borrowing data of public library patrons. While GIS originally was simply included to map the customers in the data, his enthusiasm for the potential of GIS techniques grew rapidly and became an important foundation of his research. He set up a course on GeoMarketing for the MSc in Marketing program and is one of the founding partners of the Geomarketing Knowledge Center, in which the departments of Marketing, Logistics, and Spatial Economics join several partners from industry to carry out research on the interface of customer service, distribution & warehousing, and spatial/geographical data. Next to his current work within the Marketing Department of the VU University Amsterdam, Jaap Boter also holds the Royal Booksellers Association chair on book trade at the University of Amsterdam; a field in which, again, his interest in culture, business economics, retail and logistics, and location, all come together.


Delivery of Online Purchases
Location Planning
Retail Innovation


GeoMarketing (MSc in Marketing) 

Program Director MSc Marketing (full-time and part-time)

Ancillary activities

  • Universiteit van Amsterdam | Amsterdam | Bijzondere Leerstoel | 2014-01-02 - present

Ancillary activities are updated daily

Fingerprint Dive into the research topics where Jaap Boter is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Sales Engineering & Materials Science
Warehouses Engineering & Materials Science
amenity Earth & Environmental Sciences
Websites Engineering & Materials Science
social attraction Social Sciences
museum Earth & Environmental Sciences
Planning Engineering & Materials Science
Purchasing Engineering & Materials Science

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2004 2017

  • 9 Article
  • 6 Conference contribution
  • 3 Working paper
  • 2 PhD Thesis - Research VU, graduation VU

Risk control for staff planning in e-commerce warehouses

Wruck, S., Vis, I. F. A. & Boter, J., 2017, In : International Journal of Production Research. 55, 21, p. 6453-6469

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Supply chains

Sales forecasting as a service: A cloud based pluggable e-commerce data analytics service

Aulkemeier, F., Daukuls, R., Iacob, M. E., Boter, J., Van Hillegersberg, J. & De Leeuw, S., 1 Jan 2016, ICEIS 2016 - Proceedings of the 18th International Conference on Enterprise Information Systems. SciTePress, Vol. 2. p. 345-352 8 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Cloud computing
Electronic commerce
Sales forecasting

Trade-offs in managing commercial consumer returns for online apparel retail

de Leeuw, S. L. J. M., Minguela-Rata, B., Sabet, E., Boter, J. & Sigurðardóttir, R., 2016, In : International Journal of Operations and Production Management. 36, 6, p. 710-731

Research output: Contribution to JournalArticleAcademicpeer-review

Environmental impact

Assortment introduction times in apparel retailing: a model-based clustering approach

Daukuls, R., Boter, J., Dullaert, W. E. H. & de Leeuw, S. L. J. M., 2014, Bijdragen Vervoerslogistieke Werkdagen 2014. Zelzate: University Press, p. 167-178

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Warehouse Operations Revisted: Novel Challenges and Methods

Wruck, S., 2014, Amsterdam: ABRI. 159 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access

Activities 2006 2006

  • 2 Lecture / Presentation

Do Museums Cooperate or Compete?

T. de Graaff (Speaker), J. Rouwendal (Speaker), J. Boter (Speaker)
27 Jun 2006

Activity: Lecture / PresentationAcademic

Do Museums Cooperate or Compete?

T. de Graaff (Speaker), J. Rouwendal (Speaker), J. Boter (Speaker)
2 Sep 2006

Activity: Lecture / PresentationAcademic