Personal profile

Personal information

Jaap Boter studied Musicology (MA) at Utrecht University. Having worked for a number of years as a consultant and lecturer of Arts Marketing at Utrecht University, he switched to the Marketing Department of the VU University Amsterdam in 2001 as assistant professor, to complete his PhD research into analyzing transaction data of cultural organizations, such as theater box office data, museum visiting behavior of Dutch Museum Card holders, and borrowing data of public library patrons. While GIS originally was simply included to map the customers in the data, his enthusiasm for the potential of GIS techniques grew rapidly and became an important foundation of his research. He set up a course on GeoMarketing for the MSc in Marketing program and is one of the founding partners of the Geomarketing Knowledge Center, in which the departments of Marketing, Logistics, and Spatial Economics join several partners from industry to carry out research on the interface of customer service, distribution & warehousing, and spatial/geographical data. Next to his current work within the Marketing Department of the VU University Amsterdam, Jaap Boter also holds the Royal Booksellers Association chair on book trade at the University of Amsterdam; a field in which, again, his interest in culture, business economics, retail and logistics, and location, all come together.


Delivery of Online Purchases
Location Planning
Retail Innovation


GeoMarketing (MSc in Marketing) 

Program Director MSc Marketing (full-time and part-time)

Ancillary activities

  • Universiteit van Amsterdam | Amsterdam | Bijzondere Leerstoel | 2014-01-02

Ancillary activities are updated daily

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Research Output 2004 2017

  • 9 Article
  • 5 Conference contribution
  • 3 Working paper
  • 2 PhD Thesis - Research VU, graduation VU

Risk control for staff planning in e-commerce warehouses

Wruck, S., Vis, I. F. A. & Boter, J. 2017 In : International Journal of Production Research. 55, 21, p. 6453-6469

Research output: Contribution to journalArticle

Open Access

Trade-offs in managing commercial consumer returns for online apparel retail

de Leeuw, S. L. J. M., Minguela-Rata, B., Sabet, E., Boter, J. & Sigurðardóttir, R. 2016 In : International Journal of Operations and Production Management. 36, 6, p. 710-731

Research output: Contribution to journalArticle

Assortment introduction times in apparel retailing: a model-based clustering approach

Daukuls, R., Boter, J., Dullaert, W. E. H. & de Leeuw, S. L. J. M. 2014 Bijdragen Vervoerslogistieke Werkdagen 2014. Zelzate: University Press, p. 167-178

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Warehouse Operations Revisted: Novel Challenges and Methods

Wruck, S. 2014 Amsterdam: ABRI. 159 p.

Research output: ThesisPhD Thesis - Research VU, graduation VU

Open Access

The role of different urban amenities in attracting knowledge workers. Presenting the research design and first results

Dekkers, J. E. C., Rouwendal, J. & Boter, J. 2013 Proceedings of the 53rd conference of the European Regional Science Association. Palermo, Italy: ERSA

Research output: Chapter in Book/Report/Conference proceedingConference contribution