Personal profile

Personal information

Jiska Eelen is associate professor at the Marketing department. Before she started working at the VU University Amsterdam, she was a researcher persuasive communication at the Amsterdam School of Communication Research (University of Amsterdam). Jiska obtained her Ph.D. at the University of Leuven, Belgium (2011) where she specialized in embodied cognition (i.e., the interplay of body and mind in judgment and decision making). Jiska studied psychology (MSc. 2006, University of Leuven) and marketing analysis (MSc. 2007, University of Ghent).

Jiska shares her expertise with marketing and communication practitioners from private and governmental institutions (e.g., Dutch government (PSA), charities, telcom industry) through books, symposia, blogs and consulting.

Research

Jiska Eelen currently investigates substantial topics such as reconstructive surgery, consumers' body size, sensory marketing, and ownership. She has a particular interest in the psychological mechanisms (how the body influences decision making; self and identity) that underlie consumer behavior, and how those mechanisms determine the effectiveness of persuasion, advertising and marketing communication. Her research has been published in international journals, such as the International Journal of Research in Marketing and the Journal of Consumer Psychology, and in several handbooks.

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