Jiska Eelen is associate professor at the Marketing department of Vrije Universiteit Amsterdam. As a consumer psychologist, she investigates people's decision making and choices, such as medical decisions, social media consumption and online shopping.

Her research has been published in international journals, such as the Journal of the Academy of Marketing Science, the Journal of Consumer Psychology, the Journal of Advertising and the Journal of Interactive Marketing.

In the past, Jiska was a researcher persuasive communication at the Amsterdam School of Communication Research (University of Amsterdam). She has had visiting positions at Rotterdam School of Management and Université Blaise Pascale in Clermont-Ferrand. Jiska obtained her Ph.D. at the University of Leuven, Belgium (2011) where she specialized in embodied cognition (i.e., the interplay of body and mind in judgment and decision making). Jiska has an interdisciplinary background in psychology (MSc. 2006, University of Leuven) and marketing analysis (MSc. 2007, University of Ghent).

Jiska shares her expertise with marketing and communication practitioners from private and governmental institutions (e.g., Dutch government (PSA), charities, telcom industry) through books, symposia, blogs and consulting.

Jiska Eelen currently investigates substantial topics such as reconstructive surgery, consumers' body size, sensory marketing, and ownership. She has a particular interest in the psychological mechanisms (how the body influences decision making; self and identity) that underlie consumer behavior, and how those mechanisms determine the effectiveness of persuasion, advertising and marketing communication.

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