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Research Output 2011 2018

  • 4 Chapter
  • 4 Article
  • 4 Online publication or Website
  • 2 Book
2011

Embodiment and social cognition

Niedenthal, P. M., Eelen, J. & Maringer, M., 2011, The Oxford handbook of social neuroscience. Decety, J. & Cacioppo, J. (eds.). New York: Oxford University press, p. 491-506

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2013

Situated Embodied Cogniton: Monitoring Orientation Cues Affects Product Evaluation and Choice

Eelen, J., Dewitte, S. & Warlop, L., 2013, In : Journal of Consumer Psychology. 23, 4, p. 424-433

Research output: Contribution to JournalArticleAcademicpeer-review

Product Recalls and Withdrawals
Aptitude
Hand Strength
Cues
Decision Making

Wat maakt online content viraal? [blog]

Eelen, J., 2013

Research output: Online publication or Non-textual formOnline publication or WebsitePopular

2014

De loyale consument

Eelen, J., 2014, Amsterdam, Netherlands: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie, SWOCC. 92 p. (SWOCC; no. 65)

Research output: Book / ReportBookAcademic

2015

Creative Media Use Increases Online Sharing of Your Ad (but Seems Less Effective for Your Brand)

Eelen, J. & Seiler, R. V. J., 2015, Advances in Advertising Research, Volume 5: The Digital, The Classic, The Subtle and The Alternative. Verlegh, P. W. J., Voorveld, H. A. M. & Eisend, M. (eds.). Heidelberg, Germany: Springer Gabler, p. 291-308

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Embodiment of cognition and emotion

Winkielman, P., Niedenthal, P. M., Wielgosz, J., Eelen, J. & Kavanagh, L. C., 2015, APA handbooks of psychology, APA handbook of personality and social psychology, Vol. 1: Attitudes and social cognition. Mikulincer, M., Shaver, P. R., Borgida, E. & Bargh, J. A. (eds.). Washington DC, USA: American Psychological Association, p. 151-175

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

cognition
emotion
social judgement
interpersonal relation
social psychology

Hoe goed past jouw merk in de hoofdrol van een tv-programma? [blog]

Eelen, J., 2015

Research output: Online publication or Non-textual formOnline publication or WebsitePopular

2016

Consumer Responses to Creative Media Advertising: A Literature Review

Eelen, J., Rauwers, R., Wottrich, V. M., Voorveld, H. A. M. & van Noort, G., 2016, Advertising in new formats and media: Current research and implications for marketers. de Pelsmacker, P. (ed.). Bingley, UK: Emerald Group Publishing

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Consumer response
Literature review
Advertising media
Experiment
Empirical research

Creative Media Advertising

Meijers, M., Eelen, J. & Voorveld, H. A. M., 2016, Amsterdam, Netherlands: Stichting Wetenschappelijk Onderzoek Commerciële Communicatie. (SWOCC; no. 72)

Research output: Book / ReportBookAcademic

The Short and Long Term Impact of Brand Placement in an Advertiser Funded TV Program on Viewers’ Attitudes towards the Sponsor Brand and Its Main Competitor

Verhellen, Y., Eelen, J., Dens, N. & De Pelsmacker, P., 2016, In : International Journal of Advertising. 35, 6, p. 932-948

Research output: Contribution to JournalArticleAcademicpeer-review

Vergroot WOM over je merk met Creative Media Advertising [blog]

Eelen, J., 2016

Research output: Online publication or Non-textual formOnline publication or WebsitePopular

2017

Hoe zet je loyale klanten aan tot online Word of Mouth? [blog]

Eelen, J., 2017

Research output: Online publication or Non-textual formOnline publication or WebsitePopular

Word-of-mouth
Brand loyalty
Electronic word-of-mouth
Experiment
Advocacy
2018

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sep 2018, In : Journal of Interactive Marketing. 44, November, p. 102-121 20 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Customer engagement
Taxonomy
Emotion