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Research Output 2011 2018

  • 4 Chapter
  • 4 Article
  • 4 Online publication or Website
  • 2 Book
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Chapter
2016

Consumer Responses to Creative Media Advertising: A Literature Review

Eelen, J., Rauwers, R., Wottrich, V. M., Voorveld, H. A. M. & van Noort, G., 2016, Advertising in new formats and media: Current research and implications for marketers. de Pelsmacker, P. (ed.). Bingley, UK: Emerald Group Publishing

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Consumer response
Literature review
Advertising media
Experiment
Empirical research
2015

Creative Media Use Increases Online Sharing of Your Ad (but Seems Less Effective for Your Brand)

Eelen, J. & Seiler, R. V. J., 2015, Advances in Advertising Research, Volume 5: The Digital, The Classic, The Subtle and The Alternative. Verlegh, P. W. J., Voorveld, H. A. M. & Eisend, M. (eds.). Heidelberg, Germany: Springer Gabler, p. 291-308

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Embodiment of cognition and emotion

Winkielman, P., Niedenthal, P. M., Wielgosz, J., Eelen, J. & Kavanagh, L. C., 2015, APA handbooks of psychology, APA handbook of personality and social psychology, Vol. 1: Attitudes and social cognition. Mikulincer, M., Shaver, P. R., Borgida, E. & Bargh, J. A. (eds.). Washington DC, USA: American Psychological Association, p. 151-175

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

cognition
emotion
social judgement
interpersonal relation
social psychology
2011

Embodiment and social cognition

Niedenthal, P. M., Eelen, J. & Maringer, M., 2011, The Oxford handbook of social neuroscience. Decety, J. & Cacioppo, J. (eds.). New York: Oxford University press, p. 491-506

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic