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Research Output 2011 2018

  • 4 Chapter
  • 4 Article
  • 4 Online publication or Website
  • 2 Book
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Article
2018

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sep 2018, In : Journal of Interactive Marketing. 44, November, p. 102-121 20 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Customer engagement
Taxonomy
Emotion
2017
Word-of-mouth
Brand loyalty
Electronic word-of-mouth
Experiment
Advocacy
2016

The Short and Long Term Impact of Brand Placement in an Advertiser Funded TV Program on Viewers’ Attitudes towards the Sponsor Brand and Its Main Competitor

Verhellen, Y., Eelen, J., Dens, N. & De Pelsmacker, P., 2016, In : International Journal of Advertising. 35, 6, p. 932-948

Research output: Contribution to JournalArticleAcademicpeer-review

2013

Situated Embodied Cogniton: Monitoring Orientation Cues Affects Product Evaluation and Choice

Eelen, J., Dewitte, S. & Warlop, L., 2013, In : Journal of Consumer Psychology. 23, 4, p. 424-433

Research output: Contribution to JournalArticleAcademicpeer-review

Product Recalls and Withdrawals
Aptitude
Hand Strength
Cues
Decision Making