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Kobe Millet is Associate Professor at the Marketing Department. He has a Master’s degree in Psychology and obtained his PhD in Marketing, both from the KULeuven, Belgium. After his PhD he obtained a post-doctoral fellowship (2007-2010) of the Research Foundation Flanders (FWO) before starting as Assistant Professor at the Vrije Universiteit Amsterdam (2010). Kobe has broad research interests in human decision making as exemplified by his publications on quite diverse topics in business, psychology or multidisciplinary.


I am an experimental researcher with a broad range of research interests and now mainly focused on Consumer Judgment and Decision Making. An overview of my published work can be found here.


  • Behavioral Decision Making (Post-graduate)
  • Consumer Behavior (PT MSc Marketing & BSc Economics and Business Economics)
  • Judgment & Decision Making (BSc Business Administration – Minor ‘Understanding and Influencing Decisions in Business and Society’)
  • Master Thesis Supervision (MSc Marketing)

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