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Personal profile

Personal information

Kobe Millet is Associate Professor at the Marketing Department. He has a Master’s degree in Psychology and obtained his PhD in Marketing, both from the KULeuven, Belgium. After his PhD he obtained a post-doctoral fellowship (2007-2010) of the Research Foundation Flanders (FWO) before starting as Assistant Professor at the Vrije Universiteit Amsterdam (2010). His research interests include consumer decision making and biological drivers of economic behavior. He has an interdisciplinary profile and his work has been published accordingly in several academic journals in business, psychology or multidisciplinary, among which Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Experimental Social Psychology, Journal of Research in Personality, Biological Psychology, Frontiers in Behavioral Neuroscience, PloS ONE.


  • The Role of Biological Drivers, Threats and the Self & Identity in (Consumer) Decision Making
  • Altruistic, Cooperative and Charitable Behavior  


  • Behavioral Decision Making (Post-graduate)
  • Consumer Behavior (PT MSc Marketing & BSc Economics and Business Economics)
  • Judgment & Decision Making (BSc Business Administration – Minor ‘Understanding and Influencing Decisions in Business and Society’)
  • Master Thesis Supervision (MSc Marketing)

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Dive into the research topics where K.M.T. Millet is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

Decision Making Medicine & Life Sciences
Social Behavior Medicine & Life Sciences
Economics Medicine & Life Sciences
Research Medicine & Life Sciences
Aggression Medicine & Life Sciences
Social Values Medicine & Life Sciences
Intuition Medicine & Life Sciences
Music Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2005 2019

  • 17 Article
  • 5 Conference contribution
  • 2 Comment / Letter to the editor
  • 1 Working paper

Cognitive reflection, 2D:4D and social value orientation

Millet, K. & Aydinli, A., 22 Feb 2019, In : PLoS ONE. 14, 2, e0212767.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Social Values
social benefit
Decision Making

A context dependent interpretation of inconsistencies in 2D: 4D findings: The moderating role of status relevance

Millet, K. & Buehler, F., 17 Jan 2018, In : Frontiers in Behavioral Neuroscience. 11, p. 1-9 9 p., 254.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Decision Making

The "I" in Extreme Responding

Cabooter, E., Millet, K., Weijters, B. & Pandelaere, M., 2016, In : Journal of Consumer Psychology. 26, 4, p. 510-523

Research output: Contribution to JournalArticleAcademicpeer-review

Self Concept
Research Design
Surveys and Questionnaires

The influence of facial characteristics on the relation between male 2D:4D and dominance

Ryckmans, J., Millet, K. & Warlop, L., 2015, In : PLoS ONE. 10, 11, p. e0143307

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Macaca mulatta

Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times

Millet, K., Lamey, L. & Van den Bergh, B., 2012, In : Organizational Behavior and Human Decision Processes. 117, 2, p. 275-284

Research output: Contribution to JournalArticleAcademicpeer-review

Decision Making
Outcome Assessment (Health Care)

Activities 2008 2015

  • 15 Lecture / Presentation

Keeping Grip: Consumer Decision-Making in an Uncertain and Unpredictable World

F. van Horen (Speaker), K. Millet (Speaker)
25 Jun 2015

Activity: Lecture / PresentationAcademic

The I in Extreme Responding

E. Cabooter (Speaker), K. Millet (Speaker), M. Pandelaere (Speaker), B. Weijters (Speaker)
4 Aug 2013

Activity: Lecture / PresentationAcademic

The “I” in extreme responding

E. Cabooter (Speaker), K. Millet (Speaker), M. Pandelaere (Speaker), B. Weijters (Speaker)
23 May 2012

Activity: Lecture / PresentationAcademic

The referral backfire effect: The identity threatening nature of referral failure

B. Claus (Speaker), K. Geyskens (Speaker), K. Millet (Speaker), S. Dewitte (Speaker)
17 Aug 2012

Activity: Lecture / PresentationAcademic

In the mood for special experiences: The impact of day-to-day changes on consumers

J. Eelen (Speaker), K. Millet (Speaker), L. Warlop (Speaker)
5 Oct 2012

Activity: Lecture / PresentationAcademic