Personal profile

Personal information

Kobe Millet is Associate Professor at the Marketing Department. He has a Master’s degree in Psychology (July 2003) and obtained his PhD in Marketing (May 2007), both from the KULeuven, Belgium. After his PhD he obtained a post-doctoral fellowship (2007-2010) of the Research Foundation Flanders (FWO) before starting as Assistant Professor at the Vrije Universiteit Amsterdam (2010). His research interests include consumer decision making and biological drivers of economic behavior. He has an interdisciplinary profile and his work has been published accordingly in several academic journals in business, psychology or multidisciplinary, among which Organizational Behavior and Human Decision Processes, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Experimental Social Psychology, Journal of Research in Personality, Biological Psychology, PloS One.


  • The Role of Biological Drivers, Threats and the Self & Identity in (Consumer) Decision Making
  • Altruistic, Cooperative and Charitable Behavior  


  • Behavioral Decision Making (Post-graduate)
  • Consumer Behavior (PT MSc Marketing & BSc Economics and Business Economics)
  • Judgment & Decision Making (BSc Business Administration – Minor ‘Understanding and Influencing Decisions in Business and Society’)
  • Master Thesis Supervision (MSc Marketing)

Ancillary activities

No ancillary activities

Last update Ancillary Activities: Amsterdam (2018-02-23)

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Selected Research Output 2005 2018

  • 15 Article
  • 5 Conference contribution
  • 2 Comment/Letter to the editor

The "I" in Extreme Responding

Cabooter, E., Millet, K., Weijters, B. & Pandelaere, M. 2016 In : Journal of Consumer Psychology. 26, 4, p. 510-523

Research output: Scientific - peer-reviewArticle

The influence of facial characteristics on the relation between male 2D:4D and dominance

Ryckmans, J., Millet, K. & Warlop, L. 2015 In : PLoS One. 10, 11, p. e0143307

Research output: Scientific - peer-reviewArticle

Avoiding negative vs. achieving positive outcomes in hard and prosperous economic times

Millet, K., Lamey, L. & Van den Bergh, B. 2012 In : Organizational Behavior and Human Decision Processes. 117, 2, p. 275-284

Research output: Scientific - peer-reviewArticle

The referral backfire effect: The identity threatening nature of referral failure

Claus, B., Geyskens, K., Millet, K. & Dewitte, S. 2012 In : International Journal of Research in Marketing. 29, 4, p. 370-379

Research output: Scientific - peer-reviewArticle

Can buy me love. Mate attraction goals lead to perceptual readiness for status products

Janssens, K., Pandelaere, M., Van den Bergh, B., Millet, K., Lens, I. & Roe, K. 2011 In : Journal of Experimental Social Psychology. 47, 1, p. 254-258

Research output: Scientific - peer-reviewArticle

Madonna or Don McLean? The effect of order of exposure on relative liking

Pandelaere, M., Millet, K. & Van den Bergh, B. 2010 In : Journal of Consumer Psychology. 20, p. 442-451

Research output: Scientific - peer-reviewArticle

Altruistic behavior as a costly signal of general intelligence

Millet, K. & Dewitte, S. 2007 In : Journal of Research in Personality. 41, p. 316-326

Research output: Scientific - peer-reviewArticle

Digit ratio (2D:4D) moderates the impact of an aggressive music video on aggression

Millet, K. & Dewitte, S. 2007 In : Personality and Individual Differences. 43, p. 289-294

Research output: Scientific - peer-reviewArticle

IQ and vegetarianism: Non-conformity may be hidden driver behind relation.

Millet, K. & Dewitte, S. 2007 In : British Medical Journal. 334, p. 327-328

Research output: ScientificComment/Letter to the editor

Post-merger identification as a function of pre-merger identification, relative representation and pre-merger status

Boen, F., Vanbeselaere, N., Brebels, L., Huybens, W. & Millet, K. 2007 In : European Journal of Social Psychology. 37, 2, p. 380-389

Research output: Scientific - peer-reviewArticle

Second to fourth digit ratio and cooperative behavior

Millet, K. & Dewitte, S. 2006 In : Biological Psychology. 71, p. 111-115

Research output: Scientific - peer-reviewArticle

The impact of merger status and relative representation on identification with a merger group

Boen, F., Vanbeselaere, N. & Millet, K. 2005 In : Psychologica Belgica. 45, p. 257-270

Research output: Scientific - peer-reviewArticle