Personal profile

Personal information

Kobe Millet is Professor of Decision Making & Sustainability in Marketing. He has a Master’s degree in Psychology and obtained his PhD in Marketing, both from the KULeuven, Belgium. After his PhD he obtained a post-doctoral fellowship (2007-2010) of the Research Foundation Flanders (FWO) before starting at the Vrije Universiteit Amsterdam (2010). 


Kobe is an experimental researcher with a broad range of research interests in human decision making, as exemplified by his publications on quite diverse topics in business, psychology or multidisciplinary. He aims to understand (often seemingly irrational) behavior of consumers (and people in general). His current work is focused on topics related to sustainability.

An overview of his published work can be found here.


  • Behavioral Decision Making (Post-graduate)
  • Judgment & Decision Making (Minor Decision Making in Business & Society)
  • Sustainability Marketing (MSc Marketing)
  • Master Thesis Supervision (MSc Marketing)

Ancillary activities

  • Nederlands Instituut van Psychologen | Utrecht | Lid Expertgroep Klimaat- en Gedragsverandering | 2023-11-01 - present

Ancillary activities are updated daily


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