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Lalin Anik is an Associate Professor of Marketing and the Director of the MBA in International Business Program at Vrije Universiteit Amsterdam. Previously, she was a visiting faculty at Columbia Business School, an Assistant Professor at University of Virginia's Darden School of Business and a Postdoctoral Fellow at Duke University's Fuqua School of Business. She holds a doctorate degree in Marketing from the Harvard Business School (2011) and a B.A. degree in Psychology and Business from Brandeis University. 

Once a professional swimmer, Prof. Anik now spends her days wondering about social connections, running after a ball, following arts, gaming or flying. She is originally from Istanbul, Turkey and a graduate of Robert College.


Prof. Anik studies the science of (Pro)Social Consumption: the antecedents and consequences of how consumer spending affects the individual – their decisions and behaviors – and their life in general and relationships. As an expert in the science of behavior change, she combines insights from psychology and economics to tackle big business and societal problems. Prof. Anik has worked closely and consulted with major companies, organizations and governments to design novel social interventions that help consumers, employees and communities make better decisions and lead healthier, happier and more productive lives. 

Her research is published in top academic journals and featured frequently by media outlets including Bloomberg, CNN, Forbes, Harvard Business Review, The New York Times, National Public Radio, Scientific American, The Washington Post, and The Wall Street Journal


Prof. Anik teaches in the Bachelor's, Masters, MBA and Executive Education Programs. 

Prior to joining the VU, she taught at the MBA and Executive Education programs at Columbia Business School, University of Virginia's Darden School of Business, Duke University's Fuqua School of Business and Harvard Business School.

As an award-winning teacher, Prof. Anik was named as the “2019 MBA Professor of the Year” as well as one of the “2019 Best 40 Under 40 MBA Professors” by Poets & Quants. During her time as faculty at University of Virginia’s Darden Business School, she was recognized by the students as the Faculty Marshall, Outstanding Faculty, and as a vocal Diversity, Equity and Inclusion advocate. 

Prizes and Awards

Please see CV for a detailed overview of her prizes and awards.

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  • BF Psychology
  • H Social Sciences

User created Keywords

  • Business
  • Marketing
  • Decision-making
  • Behavioral economics
  • Consumer Behavior
  • Social Influence
  • Well-being
  • Happiness
  • Behavioral change
  • Sustainability


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