Leonie Peiffer

Leonie Peiffer

  • Room 8A-40, NU-building

  • Institute for Environmental Studies (IVM), De Boelelaan 1111

    1081 HV Amsterdam

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Personal profile

Personal information

Ms Leonie Carolin Peiffer is a PhD Candidate at Vrije Universiteit Amsterdam’s Institute for Environmental Studies (IVM) within the department of Environmental Economics.

Leonie holds a Bachelor of Science degree in Media and Communication from Erasmus University Rotterdam as well as a Bachelor of Science degree in Psychology from Leiden University. Building upon this foundation, she pursued a Master of Science degree (cum laude) in Economic and Consumer Psychology from Leiden University. In her master thesis she explored the effects of message framing of complex information on curiosity.

After graduating, Leonie turned her insights into practice when working for two start-ups in the field of neuromarketing and consumer neuroscience. Additionally, she gained industry experience when working at a market research agency in Rotterdam (SKIM). Her role as a market research analyst was focused on visual campaigns within consumer packed goods.

Leonie’s research interests span across various disciplines, including consumer behaviour, psychology (especially evolutionary psychology and cognitive biases), and sustainability. Her PhD research investigates the role of evolutionary psychology in pro-environmental decision-making and aims to leverage these insights to design targeted behavioural interventions. Her work is an integral part of the Align4energy project, which aims to study and advance sustainable energy decisions.


2021: MSc Economic and Consumer Psychology (cum laude), The Netherlands.

2020: BSc Psychology, Leiden University, The Netherlands.

2018: BSc Media and Communication, Erasmus University, The Netherlands.

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