Photo of Marcel Zeelenberg
20132020

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Personal profile

Personal information

Marcel Zeelenberg is professor of Behavioral Research in Marketing at the department of Marketing at the Vrije Universiteit since 2017. He is also professor of Economic Psychology and Academic Director of the Tilburg Institute for Behavioral Economics Reseach (TIBER) at the Tilburg University since 2009. He obtained his PhD in 1996 at the University of Amsterdam.

Research

Economic Psychology, Behavioral Decision Research, Consumer Behavior, The Psychology of Emotion, Morality.

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