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Personal information

Marcel Zeelenberg is professor of Behavioral Research in Marketing at the department of Marketing at the Vrije Universiteit since 2017. He is also professor of Economic Psychology and Academic Director of the Tilburg Institute for Behavioral Economics Reseach (TIBER) at the Tilburg University since 2009. He obtained his PhD in 1996 at the University of Amsterdam.


Economic Psychology, Behavioral Decision Research, Consumer Behavior, The Psychology of Emotion, Morality.

Ancillary activities

  • Tilburg university | Tilburg | Hoogleraar | 1998-01-01 - present

Ancillary activities are updated daily

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 16 - Peace, Justice and Strong Institutions


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