Personal profile
Personal information
Marleen is director of the KIN Center for Digital Innovationat at the Vrije Universiteit Amsterdam and is head of the department of Knowledge, Information and Innovation. She studied Sociology at the Erasmus University Rotterdam and has a PhD in Business Economics on the topic of Organizational Learning and IT at the VU University. Marleen has been assistant professor at the department of Work and Organizational Psychology, TU Delft and associate professor Business Administration at the Vrije Universiteit Amsterdam. Since 2006 she holds a chair in Knowledge and Organization at the School of Business and Economics. Marleen has been visiting scholar during her PhD at Stanford and in 2000-2001 she was a visiting scholar at the Technology and Innovation Management (TIM) group at Harvard Business School. Marleen conducts research in the following overlapping fields of research, all related to the development and use of digital innovation: new ways of working, technology in practice, knowledge sharing, - coordinating, development and integration. Her research has been published in various international journals and books and is a frequent speaker at academic and professional meeting in the field.
Research
- AI and Work
- Digital Innovation
- New ways of working and organizing
- Knowledge & organizations
Teaching
- VU SBE Honours programme: lectures on KINresearch topics (undergrads)
- VU SBE Digital Innovation (research master)
- VU SBE KIN Summerschool ABRI (doctoral)
Ancillary activities
- stockholm School of Economics | stockholm | Erling Persson Visiting Professor | 2024-12-01 - 2025-12-01
Ancillary activities are updated daily
Keywords
- H Social Sciences (General)
- business administration
- information systems
- innovation management
- organisation studies
- digital innovation
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 16 Peace, Justice and Strong Institutions
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Studying AI in the Wild: Reflections from the AI@Work Research Group
Huysman, M., Mar 2026, In: Journal of Management Studies. 63, 2, p. 315-334 20 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
New Research on AI and Fairness in Hiring
van den Broek, E., Sergeeva, A. V. & Huysman, M., 12 Dec 2025, In: Harvard Business Review.Research output: Contribution to Journal › Article › Professional
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Generative AI and the social fabric of organizations
Baygi, R. M. & Huysman, M., 24 Sept 2025, (E-pub ahead of print) In: Strategic Organization. 24, 2 Special Issue: The question of intelligent technology, p. 374-387 14 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Is There Fairness in AI?
van den Broek, E., Sergeeva, A. V. & Huysman, M., 24 Aug 2025, (E-pub ahead of print) In: Journal of Management Studies. 38 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
From Striving for Accuracy to Organizing for Errors: Anticipating Performativity of Errors in AI
Baer, I., Waardenburg, L. & Huysman, M., 1 Jul 2025, In: Academy of Management Annual Meeting Proceedings. 2025, 1, 1 p.Research output: Contribution to Journal › Meeting Abstract › Academic
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The responsibe design and use of AI-driven period and fertility tracking technologies (Femtech)
Huysman, M. (Project Researcher), Thuis, T. (Project Researcher) & Punzi, M. C. (Project Researcher)
1/10/25 → 31/03/27
Project: Research
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NWO-OC: GenAI@Work: Studying the Impacts of Generative AI on Knowledge Work, Management and Organizations
Huysman, M. (Principal Investigator) & Huysman, M. (Project Researcher)
1/11/24 → 31/10/29
Project: Research
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How can hybrid working 'work' at Vrije Universiteit Amsterdam?
Haubrich, G. (Principal Investigator), Hafermalz, E. (Principal Investigator), Huysman, M. (Principal Investigator) & Soekijad, M. (Principal Investigator)
1/04/22 → 31/03/24
Project: Research
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EGOS Standing Working Groups (External organisation)
Huysman, M. (Member), D’Adderio, L. (Member), Glaser, V. (Member) & Valadao, R. (Member)
2026 → 2029Activity: Membership › Academic
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Keynote speaker: “How AI Will Change Our Work” (practitioner audience)
Huysman, M. (Speaker)
5 Jun 2025Activity: Lecture / Presentation › Professional
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Journal of Management Studies (Journal)
Huysman, M. (Guest editor)
2025 → …Activity: Peer review and Editorial work › Editorial work › Academic
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Invited talk: Algorithmic Augmentation and Expertise in Organizations
Huysman, M. (Speaker)
9 Oct 2025Activity: Lecture / Presentation › Academic
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Invited lecture: “AI Reshaping Work Practices”
Huysman, M. (Speaker)
2025Activity: Lecture / Presentation › Academic
Prizes / Grants
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€15.000 NWO KIEM grant
Deken, F. (Recipient) & Huysman, M. (Recipient), 2014
Prize / Grant: Grant › Academic
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€599,768 NWO Topsectoren grant
Deken, F. (Recipient) & Huysman, M. (Recipient), 2014
Prize / Grant: Grant › Academic
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2022 Journal of Strategic Information Systems Best Paper Award
Günther, W. (Recipient), Rezazade Mehrizi, M. (Recipient), Huysman, M. (Recipient), Deken, F. (Recipient) & Feldberg, J. (Recipient), 2022
Prize / Grant: Prize › Academic
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Added Value Plus for the Social Sciences 2012 MaGW “Ontwikkelen van een high tech overname capaciteit: een instrument voor het bedrijfsleven.” Funding Source: The Netherlands Organisation for Scientific Research (NWO) Award Amount: 34,000 Euro
Huysman, M. H. (Recipient), 2013
Prize / Grant: Grant › Academic
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Besluit subsidies investeringen kennisinfrastructuur. Habiforum/SRG; Leven met Water. Funding source: Ministry of Economic affairs. Award amount: 265,000 Euro
Huysman, M. H. (Recipient), 2005
Prize / Grant: Grant › Academic
Press/Media
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Digitale innovaties draaien niet alleen om het individu. Een microsociologische blik op AI en werk
1/02/21
1 Media contribution
Press/Media: Expert Comment
Datasets
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Temporal coordination for smart city projects
Hilbolling, S. (Creator), Berends, H. (Creator), Deken, F. (Creator), Tuertscher, P. (Creator) & Huysman, M. (Supervisor), DarkStor, 2020
Dataset / Software: Dataset
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The introduction of analytics in a sales organization
Pachidi, S. (Creator), Berends, H. (Creator) & Huysman, M. (Creator), DarkStor, 2020
Dataset / Software: Dataset
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Resourcing with data: Unpacking the process of creating data-driven value propositions
Günther, W. A. (Creator), Rezazade Mehrizi, M. (Contributor), Deken, F. (Contributor), Huysman, M. (Contributor) & Feldberg, F. (Contributor), VU, 2023
DOI: 10.48338/vu01-o79n6k, https://publication.yoda.vu.nl/full/VU01/O79N6K.html
Dataset / Software: Dataset
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Saving Our Oceans Cycle One
Porter, A. (Creator), Tuertscher, P. (Creator) & Huysman, M. (Creator), DarkStor, 17 Nov 2020
Dataset / Software: Dataset