Personal profile

Personal information

I am a Professor of Finance at VU Amsterdam. The scope of my chair is Financial Judgment and Decision Making. I am affiliated with the Tinbergen Institute as a Research Fellow (TI), and serve as an Associate Editor for the Journal of Economic Behavior & Organization (JEBO).

On September 21, 2017, I delivered my inaugural lecture (in Dutch).


I work on themes in the fields of financial and behavioral economics, preferably where they intersect. My main research interests are related to financial judgment and decision making. Most of my projects are empirical, focused at individual choice, and based on non-standard data. In 2016 NWO awarded me a prestigious €800k Vidi research grant.

I am one of the initiators and organizers of the biennial Research in Behavioral Finance Conference (RBFC) series. The first edition was held in September 2014 in Rotterdam, the second and most recent one in September 2016 in Amsterdam. The next RBFC will be in 2018. Photos, programs and other information can be found on the RBFC website.

Joint with Doron Kliger and Remco Zwinkels I have edited a special issue entitled Empirical Behavioral Finance for the Journal of Economic Behavior and Organization (Vol. 107, Part B, 2014; ScienceDirect; Editorial).


• Behavioral Finance (Field course TI119 Tinbergen Institute) 
• Behavioral Finance (Elective E_FIN_BF in MSc Finance and MSc BA - Financial Management)
• Behavioral Finance and Real Estate (E_EBE3_BFRE, part of the Minor Real Estate Economics and Finance)
• Finance (Course E_IBA2_FIN in BSc International Business Administration)
• Finance 1 (Course E_BK2_FIN1 in BSc Business Administration)
• Lectures on Financial Judgment and Decision Making for postgraduate programmes
• Theses

Prizes and Awards

In May 2016 NWO awarded me a prestigious Vidi research grant worth €800,000 for my proposal "Game show economics: Decision making in high stakes natural experiments." The grant will fund the projects on my research agenda that use TV game shows to analyze the economic behavior of people (Volkskrant).

I have received a Top Lecturer Award from the Erasmus School of Economics in 2011.

Ancillary activities

  • ASRE | Amsterdam | Guest lecturer | 2016-09-01

Last mutation Ancillary Activities: Amsterdam (2016-09-07)

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Selected Research Output 1999 2017

Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show

Post, G. T., van den Assem, M. J., Baltussen, G. & Thaler, R. H. 2008 In : American Economic Review. 98, 1, p. 38-71

Research output: Scientific - peer-reviewArticle

Split or Steal? Cooperative Behavior When the Stakes Are Large

van den Assem, M. J., van Dolder, D. & Thaler, R. H. 2012 In : Management Science. 58, 1, p. 2-20

Research output: Scientific - peer-reviewArticle

Standing United or Falling Divided? High Stakes Bargaining in a TV Game Show

van Dolder, D., van den Assem, M. J., Camerer, C. F. & Thaler, R. H. 2015 In : American Economic Review. 105, 5, p. 402-407

Research output: Scientific - peer-reviewArticle

Risky Choice in the Limelight

Baltussen, G., van den Assem, M. J. & van Dolder, D. 2016 In : Review of Economics and Statistics. 98, 2, p. 318-332

Research output: Scientific - peer-reviewArticle

Number Preferences in Lotteries

Wang, T. V., Potter van Loon, R. J. D., van den Assem, M. J. & van Dolder, D. 2016 In : Judgment and Decision Making. 11, 3, p. 243-259

Research output: Scientific - peer-reviewArticle

Random Incentive Systems in a Dynamic Choice Experiment

Baltussen, G., Post, G. T., van den Assem, M. J. & Wakker, P. P. 2012 In : Experimental Economics. 15, 3, p. 418-443

Research output: Scientific - peer-reviewArticle

Path Dependence in Risky Choice: Affective and Deliberative Processes in Brain and Behavior

Hytonen, K. A., Baltussen, G., van den Assem, M. J., Klucharev, V. A., Sanfey, A. G. & Smidts, A. 2014 In : Journal of Economic Behavior and Organization. 107, B, p. 566-581

Research output: Scientific - peer-reviewArticle

Beyond Chance? The Persistence of Performance in Online Poker

van den Assem, M. J., van Dolder, D. & Potter van Loon, R. J. D. 2015 In : PLoS One. 10, 3, p. e0115479

Research output: Scientific - peer-reviewArticle

CEOs and CFOs on IPOs: The Process and Success of Going Public

van den Assem, M. J., van der Sar, N. L. & Versijp, P. J. P. M. 2017 In : Economist. 30 p.

Research output: Scientific - peer-reviewArticle

Empirical Behavioral Finance

Kliger, D., van den Assem, M. J. & Zwinkels, R. C. J. 2014 In : Journal of Economic Behavior and Organization. 107, B, p. 421-427

Research output: Scientific - peer-reviewArticle

The Evil Eye: Eye Gaze and Competitiveness in Social Decision Making

Giacomantonio, M., Jordan, J., Federico, F., van den Assem, M. J. & van Dolder, D. 2017 In : European Journal of Social Psychology.

Research output: Scientific - peer-reviewArticle