Meike Morren (1978) is an Assistant Professor of Marketing at VU University Amsterdam since 2012. With a background as a methodologist, she has a deep-seated interest in analytical methods, ranging from latent variable models to large language models (LLMs).

As the Scientific Coordinator of Sustainability at the VU she plays a pivotal role in connecting researchers across faculties, motivating them to form interdisciplinary collaborations. These collaborations are essential in tackling the climate emergency through research projects that require diverse expertise. 

She is affiliated with Health Economics Research Amsterdam (HERA).

Her research primarily revolves around motivating consumers to make (more) sustainable choices and covers a diverse range of topics: a) support for policy changes in food choices, b) consumers’ willingness to shop plastic-free and c) consumers’ perceptions of the environmental legitimacy of brands and the influence of social media and independent news articles. She has published in Marketing Letters, Journal of Environmental Psychology and Sociological Methodology.

Research interests:

Natural Language Processing

Meta-Analysis

Methodological issues (Response styles, Measurement Equivalence)

Latent variable modeling

Business Research Methods (2nd year business administration)

Data-Driven Decision Making in Business (2nd year business administration)

Data Analysis in R (Master, summerschool)

Natural Language Processing (BDS Master)

Master Thesis Supervision (MSc in Marketing)

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