dr. M.H. Morren


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Personal profile

Personal information

Meike Morren (1978) is an Assistant Professor of Marketing at VU University Amsterdam since 2012. She obtained a bachelor degree in Sociology in 2003 and finished her research master in Social Sciences in 2006, both at the University of Amsterdam. Methodologically, she mainly focused on structural equation modeling during these years. In 2011, she defended her PhD in Methods en Statistics at Tilburg University based on a mixed methods study of the quality of survey questions. Combining latent class factor analysis and cognitive interviewing, she explored how cultural minorities differ in response styles, and how this affects the comparability of survey answers. In the field of marketing, she will further explore ways to measure and correct for response styles in survey research, and improve statistical methods to market segmentation. She has published in Sociological Methodology, Methodologyand Field Methods.


Cross cultural research
Measurement equivalence
Response styles
Latent variable modeling


Master Thesis Supervision (MSc in Marketing)

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Fingerprint Dive into the research topics where M.H. Morren is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

equivalence Social Sciences
minority Social Sciences
Group Social Sciences
Weight Loss Medicine & Life Sciences
immigration Social Sciences
statistical method Social Sciences
Emigration and Immigration Medicine & Life Sciences
Research Medicine & Life Sciences

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Research Output 2011 2019

  • 7 Article
  • 1 PhD Thesis - Research VU, graduation VU

Health & Wealth: is weight loss success related to monetary savings in U.S. adults of low-income? Findings from a National Study

Shuval, K., Fennis, B. M., Li, Q., Grinstein, A., Morren, M. & Drope, J., 21 Nov 2019, In : BMC Public Health. 19, 1, p. 1-7 7 p., 1538.

Research output: Contribution to JournalArticleAcademicpeer-review

Weight Loss
Nutrition Surveys

PLease do not answer if you are reading this: respondent attention in online panels

Paas, L. J. & Morren, M., Mar 2018, In : Marketing Letters. 29, 1, p. 13-21 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Failure rate

When I give, I give myself: Essays on individual contributions to societal goals

van Dijk, M. H., 17 Jan 2018, Amsterdam: Amsterdam Business Research Institute. 171 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access

Explaining Environmental Behavior across Borders: A Meta-Analysis

Morren, M. H. & Grinstein, A., 2016, In : Journal of Environmental Psychology. 47, September, p. 91-106

Research output: Contribution to JournalArticleAcademicpeer-review

Exploring the response process of culturally differing survey respondents with a response style: A sequential mixed-methods study

Morren, M. H., Gelissen, J. P. T. M. & Vermunt, J. K., 2013, In : Field Methods. 25, 2, p. 162-181

Research output: Contribution to JournalArticleAcademicpeer-review

quantitative method
qualitative method