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Nazan Özdemir

dr. Nazan Özdemir-Öztürk

 https://orcid.org/0000-0002-8156-4451

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Personal information

Dr. Nazan Özdemir-Öztürk is a Postdoctoral Researcher in the Breakthrough Technology Innovation Group at the Department of Chemistry and Pharmaceutical Sciences, Vrije Universiteit Amsterdam.
Her research lies at the intersection of sustainable innovation, technology adoption, and socio-technical transitions. She investigates how emerging sustainable technologies—particularly electric mobility—are adopted, diffused, and integrated into existing socio-technical systems.

Combining quantitative modeling, survey research, and qualitative comparative analysis, her work aims to identify behavioral, organizational, and systemic drivers that facilitate or hinder sustainability transitions. She is particularly interested in how consumer behavior, institutional frameworks, and innovation policies interact to shape the diffusion of sustainable technologies.

Her research contributes to a deeper understanding of systemic change, technology acceptance, and the governance of sustainable innovation, supporting pathways toward a low-carbon and circular economy.

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Academic qualification

Business Administration , PhD, Innovative consumer behavior: A comparative study of the acceptance of electric vehicles in Turkey and Germany, Pamukkale University

1 Feb 2014 → 31 Jan 2022

Award Date: 31 Jan 2022

Business Administration , Master, Focus on Marketing, Logistics, Public Finance, University of Hamburg

1 Oct 2008 → 1 May 2012

Award Date: 1 May 2012

Business Administration, Bachelor, University of Hamburg

1 Oct 2005 → 30 Sept 2008

Award Date: 30 Sept 2008

Keywords

  • HM Sociology
  • Social Change
  • Innovation
  • Economic Growth
  • Sustainability Research
  • HE Transportation and Communications
  • Technological innovations
  • Technological change
  • Technology Adoption
  • T Technology (General)
  • Technological innovations
  • TL Motor vehicles. Aeronautics. Astronautics
  • Electromobility
  • Environmental technology

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  1. SDG 7 - Affordable and Clean Energy
    SDG 7 Affordable and Clean Energy
  2. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure
  3. SDG 11 - Sustainable Cities and Communities
    SDG 11 Sustainable Cities and Communities
  4. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production
  5. SDG 13 - Climate Action
    SDG 13 Climate Action

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