Research output per year
Research output per year
Personal profile
Personal information
Noud Schartman (1995) is a PhD candidate at the Marketing Department of the Vrije Universiteit Amsterdam. He holds a Research Master in Business in Society at the University of Amsterdam and the Vrije Universiteit Amsterdam. The PhD project is a collaboration between the VU and Validators, a communication and market research company in Amsterdam.
Research
His PhD research focuses on how brands are measured, what impact brands have on consumers and how brands grow.
Teaching
- Business Research Methods (Quantitative)
- Thesis Supervision (MSc)
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
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Collaborations and top research areas from the last five years
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Research output
- 1 Article
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“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic
Verlegh, P. W. J., Bernritter, S. F., Gruber, V., Schartman, N. & Sotgiu, F., 2021, In: Journal of Advertising. 50, 3, p. 262-270 9 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access
Press/Media
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Zorgen over de geestelijke gezondheid van jongeren neemt toe
22/03/21
1 Media contribution
Press/Media: Expert Comment