Research output per year
Research output per year
Substantive interests:
New product introductions, Digital marketing, eWOM, Social media
Methodological interests:
Quantitative methods, Choice models, Latent-class models, Time series models, Text analysis
Digital Marketing and Metrics, Advertising, Marketing Research and Multivariate Analysis
No ancillary activities
Ancillary activities are updated daily
Research output: Contribution to Journal › Article › Academic › peer-review