Personal profile

Research

Substantive interests:

New product introductions, Digital marketing, eWOM, Social media

Methodological interests:

Quantitative methods, Choice models, Latent-class models, Time series models, Text analysis 

Teaching

Digital Marketing and Metrics, Advertising, Marketing Research and Multivariate Analysis

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

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Dive into the research topics where Olga Ungureanu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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