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Personal profile


Substantive interests:

New product introductions, Digital marketing, eWOM, Social media

Methodological interests:

Quantitative methods, Choice models, Latent-class models, Time series models, Text analysis 


Digital Marketing and Metrics, Advertising, Marketing Research and Multivariate Analysis

Ancillary activities

No ancillary activities

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Dive into the research topics where Olga Ungureanu is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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