Research output per year
Research output per year
Personal profile
Personal information
Olga Ungureanu is an assistant professor at the department of Marketing of Vrije Universiteit Amsterdam. She holds a PhD from the BI Norwegian Busines School (2022).
Research
Substantive interests:
New product introductions, Digital marketing, eWOM, Social media
Methodological interests:
Quantitative methods, Choice models, Latent-class models, Time series models, Text analysis
Teaching
Olga Unguneanu teaches courses on a bacherlo's, pre-master's, and master's level on Digital Marketing and Metrics, Advertising, Marketing Research and Multivariate Analysis.
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
User created Keywords
- New product introductions
- Digital marketing
- eWOM
- Social media
- Quantitative methods
- Choice models
- Latent-class models
- Time series models
- Text analysis
- Digital Marketing and Metrics
- Advertising
- Marketing Research
- Multivariate Analysis
Fingerprint
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Collaborations and top research areas from the last five years
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Research output
- 3 Article
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Gimme Hope...
Schauerte, N., Luo, S. X. & Ungureanu, O., 2026, In: Harvard Business Manager. 48, 1Research output: Contribution to Journal › Article › Professional
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Add On or Move On: Do In-game Purchases Help or Hurt Upgrading to Newer Game Versions?
Ungureanu, O., van Oest, R. D. & Schauerte, N., Dec 2025, In: International Journal of Research in Marketing. 42, 4, p. 1105-1124 20 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
The acceptability of behavioural interventions in financial decision-making
De Jonge, P., Ungureanu, O., Zeelenberg, M. & Verlegh, P. W. J., Oct 2024, In: Behavioural Public Policy. 8, 4, p. 759-772 14 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access