Personal profile
Personal information
Onno Bouwmeester is Professor in Consulting and Business Ethics at Durham University Bussiness School since 2023, and also Director of the VU Knowledge Hub for Consulting and PSF at Vrije Universiteit Amsterdam. He holds Msc degrees in Philosophy (1993) and economics (1994) from the University of Amsterdam (UvA) and a PhD in business adminstration from Vrije Universiteit Amsterdam (2008). First he worked for six years as a management consultant at KPMG Bureau voor Economische Argumentatie, and then moved to the School of Business and Economics in 2001. From 2010-2021 he was head of the management consulting section at the M&O department, and also member of the department's management team. In 2015 he served as deputy head of the department for one year. He founded the master specialisation Management Consulting in the MSc program Business Administration at Vrije Universiteit Amsterdam in 2009 and was responsible for the program until 2023. Currently he is involved in developing a consulting pathway at the Durham University Business School, in the MSc Management.
Research
Onno's research is focused on Management Consulting and Business Ethics. He has written three mongraphs, one on Economic Advice and Rhetoric with Elgar, one on The Social Construction of Rationality with Routledge, and one on Business Ethics and Critical Consultant Jokes published with Springer. His methods are usually interpretative and text or interview based, and he likes to apply rhetorical analysis and argumentation analysis. His studies on business ethics concentrate on the various good reasons we have to motivate our decisions, including non-economic forms of rationality such as social or expressive rationality. Next to that he has publishd on moral disengagement strategies and moral leadership. His studies on consultants explore their rhetoric and reputation, uncertainty in the consultant-client relation, experiences of stress, work-life balance, psychologically dirty work, and the role of consultants as intermediary in the relevance gap debate. His studies on entrepreneurship focus on their rhetorical strategies when convincing investors. Overal his focus is on strategy and policy making, considering the demands of different audiences.
Teaching
Onno was program coordinator of the MSc Managment Consulting for 15 years. He still coordinates and teaches the courses Strategy Evaluation and Advice, and Business Ethics in Management Consulting. Three of his Master students have been nominated for a best Thesis Award, and with several of his master students he could publish in academic journals. He teaches a PhD course on writing up the data section when doing qualitative research. Three of his PhD students have defended their thesis successfully, and several more are on their way. He is also involved in executive education for management consultants.
Ancillary activities
- Durham University Business School | Durham | Professor | 2023-01-01 - present
- Wetenschappelijke Raad van de Orde van Organisatie Adviseurs (OOA) | Lochum | Lid van de raad | 2024-01-01 - present
Ancillary activities are updated daily
Keywords
- H Social Sciences (General)
- Business Ethics
- Management Consulting
- Policy
- Strategy
- B Philosophy (General)
- Rhetorical Analysis
- Argumentation Analysis
- Virtue Ethics
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 8 Decent Work and Economic Growth
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SDG 11 Sustainable Cities and Communities
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SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
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The Social Construction of Rationality: Policy Debates and the Power of Good Reasons
Bouwmeester, O., 29 Mar 2017, London: Routledge. 202 p. (Routledge Frontiers of Political Economy; no. 228)Research output: Book / Report › Book › Academic › peer-review
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Economic advice and rhetoric: Why do consultants perform better than academic advisers
Bouwmeester, O., 2010, Cheltenham: Edward Elgar.Research output: Book / Report › Book › Academic
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Engaging with food waste while avoiding stigma: How a consultancy shields hospitality organizations from dirty work associations
Arnold, N. & Bouwmeester, O., Sept 2025, In: Agriculture and Human Values. 42, 3, p. 2077-2092 16 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
First up then out: Self-employment as a response to normative control practices in elite consultancies
Bouwmeester, O. & Slaats, M., Mar 2024, In: Scandinavian Journal of Management. 40, 1, p. 1-13 13 p., 101313.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Tijd verandert: Timing van medewerkersparticipatie in verandertrajecten: een vergeten element
Bronsgeest, O., Bouwmeester, O. & de Man, A.-P., 2024, Tijdmeesterschap: Een handreiking voor veranderaars. de Man, M. & Segers, J. (eds.). Amsterdam: Mediawerf, p. 99-109 11 p.Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional
Open AccessFile91 Downloads (Pure)
Courses
Projects
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Organizational Food Waste Landscape
Arnold, N. (Project Researcher) & Bouwmeester, O. (Project Researcher)
Project: Research
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Towards strategic goals: understanding practices of external IT consultants in client digitalization projects
Qiu, Y. (Speaker), Bouwmeester, O. (Speaker) & de Man, A.-P. (Speaker)
4 Jul 2024 → 6 Jul 2024Activity: Lecture / Presentation › Academic
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Management Consulting Journal (Journal)
Bouwmeester, O. (Member of editorial board)
1 Dec 2023 → …Activity: Peer review and Editorial work › Editorial work › Academic
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Journal of Management Inquiry (Journal)
Bouwmeester, O. (Member of editorial board)
2021 → …Activity: Peer review and Editorial work › Peer review › Academic
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Debated rationality and irrationality of investment decisions
Bouwmeester, O. (Speaker)
5 Jul 2017Activity: Lecture / Presentation › Academic
Prizes / Grants
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Benedictine University Outstanding Paper on Ethical Issues in Management Consulting
Bouwmeester, O. (Recipient) & van Werven, R. (Recipient), 6 Aug 2010
Prize / Grant: Prize › Academic
Press/Media
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Contribution to Editorial of Management Consulting Journal
10/06/25
1 Media contribution
Press/Media: Expert Comment
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Book review of 'Business ethics and critical consultant jokes: new research methods to study ethical transgressions'
3/02/25
1 Media contribution
Press/Media: Research
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Over- of ondergewaardeerd? ‘IT-consultants brengen de kennispositie van de overheid in gevaar’
17/12/24
1 Media contribution
Press/Media: Expert Comment
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Best of 2024: Leestip over hoe consultants de deur platlopen bij gemeenten
20/08/24
1 Media contribution
Press/Media: Expert Comment
Datasets
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18 interview transcripts: Self-employed consultants on former career at elite consultancy
Bouwmeester, O. (Creator), Vrije Universiteit Amsterdam, 8 Feb 2024
Dataset / Software: Dataset
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24 interview transcripts: Dutch consultants on work-life balance
Bouwmeester, O. (Creator), Vrije Universiteit Amsterdam, 16 Nov 2020
Dataset / Software: Dataset
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24 interview transcripts: Dutch consultants on psychological demands in their work
Bouwmeester, O. (Creator), Vrij Universiteit Amsterdam, 5 Nov 2021
Dataset / Software: Dataset