19962020

Research output per year

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Activities

  • 4 Editorial work
  • 4 Lecture / Presentation

Impliciete meetmethoden voor campagnes gericht op gedragsverandering

L. van de Berg (Speaker), J. Eelen (Speaker), P.W.J. Verlegh (Speaker)
7 Apr 2016

Activity: Lecture / PresentationAcademic

International Journal of Research in Marketing (Journal)

P.W.J. Verlegh (Member of editorial board)
2016

Activity: Peer review and Editorial workEditorial workAcademic

How Consumers’ Self-Construal Affects Their Intention to Endorse Brands on Social Media

S.F. Bernritter (Speaker), A.C. Loermans (Speaker), P.W.J. Verlegh (Speaker), E.G. Smit (Speaker)
2 Feb 2015

Activity: Lecture / PresentationAcademic

"We" are More Likely to Endorse Than "I": The Effects of Self-Construal and Brand Symbolism on Online Brand Endorsements

S.F. Bernritter (Speaker), A.C. Loermans (Speaker), P.W.J. Verlegh (Speaker), E.G. Smit (Speaker)
3 Jul 2015

Activity: Lecture / PresentationAcademic

How Consumers’ Self-Construal Affects Their Intention to Endorse Brands on Social Media

S.F. Bernritter (Speaker), A.C. Loermans (Speaker), P.W.J. Verlegh (Speaker), E.G. Smit (Speaker)
21 May 2015

Activity: Lecture / PresentationAcademic

Journal of Advertising (Journal)

P.W.J. Verlegh (Member of editorial board)
20142016

Activity: Peer review and Editorial workEditorial workAcademic

International Marketing Review (Journal)

P.W.J. Verlegh (Member of editorial board)
20142016

Activity: Peer review and Editorial workEditorial workAcademic

International Journal of Advertising (Journal)

P.W.J. Verlegh (Member of editorial board)
20142016

Activity: Peer review and Editorial workEditorial workAcademic