19962020

Research output per year

If you made any changes in Pure these will be visible here soon.

Research Output

Filter
Chapter
2017

Who creates brand-related content, and why? The interplay of consumer characteristics and motivations

Muntinga, D. G., Moorman, M., Verlegh, P. W. J. & Smit, E. G., 2017, Digital Advertising: Theory and Research, Third Edition. CRC, Taylor and Francis, p. 259-284 26 p.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

2016

Consumers’ online brand endorsements

Bernritter, S. F., Verlegh, P. W. J. & Smit, E. G., 2016, Advertising in new formats and media: Current research and implications for marketers. de Pelsmacker, P. (ed.). Bingley, UK: Emerald Group Publishing

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2004

Customers or sellers? The role of persuasion knowledge in customer referral

Verlegh, PWJ., Verkerk, C., Tuk, MA. & Smidts, A., 2004, ADVANCES IN CONSUMER RESEARCH, VOLUME XXXI. Vol. 31. p. 304-305 (ADVANCES IN CONSUMER RESEARCH).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

2003

Turning shoppers into sellers: Two experiments on member-get-member campaigns

Verlegh, PWJ., Pruyn, A. T. H. & Peters, KA., 2003, ADVANCES IN CONSUMER RESEARCH, VOL 30. Vol. 30. p. 346-346 (ADVANCES IN CONSUMER RESEARCH).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

1999

Ingroups, outgroups and stereotyping: Consumer behavior and social identity theory

Verlegh, PWJ., 1999, ADVANCES IN CONSUMER RESEARCH, VOL 26. Vol. 26. p. 162-162 (ADVANCES IN CONSUMER RESEARCH).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review