19962020

Research output per year

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Research Output

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2020
Open Access

When organic products are tasty: Taste inferences from an Organic = Healthy Association

Nadricka, K., Millet, K. & Verlegh, P. W. J., 25 Jan 2020, In : Food Quality and Preference. 83, p. 1-10 10 p., 103896.

Research output: Contribution to JournalArticle

2019
Open Access

Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity

Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Willems, W. & Smit, E. G., 2019, In : International Journal of Advertising. 38, 8, p. 1202-1223 22 p.

Research output: Contribution to JournalArticle

Taking Close Others’ Environmental Behavior Into Account When Striking the Moral Balance? Evidence for Vicarious Licensing, Not for Vicarious Cleansing

Meijers, M. H. C., Noordewier, M. K., Verlegh, P. W. J., Zebregs, S. & Smit, E. G., 1 Nov 2019, In : Environment and Behavior. 51, 9-19, p. 1027-1054 28 p.

Research output: Contribution to JournalArticle

When Similarity Beats Expertise-Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study

Kranzbühler, A. M., Kleijnen, M. H. P., Verlegh, P. W. J. & Teerling, M., 26 Jun 2019, In : Journal of Medical Internet Research. 21, 6, p. 1-12 12 p., e12454.

Research output: Contribution to JournalArticle

Open Access

You and I have nothing in common: The role of dissimilarity in interpersonal influence

Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. H. J., 1 Mar 2019, In : Organizational Behavior and Human Decision Processes. 151, p. 49-60 12 p.

Research output: Contribution to JournalArticle

2018

A Consumer-based Taxonomy of Digital Customer Engagement Practices

Eigenraam, A. W., Eelen, J., van Lin, A. & Verlegh, P. W. J., 14 Sep 2018, In : Journal of Interactive Marketing. 44, November, p. 102-121 20 p.

Research output: Contribution to JournalArticle

Open Access

Sharing product harm information: The effects of self-construal and self-relevance

Akpinar, E., Verlegh, P. W. J. & Smidts, A., 2018, In : International Journal of Research in Marketing. 35, 2, p. 319-335 17 p.

Research output: Contribution to JournalArticle

2017

"click like if you like it": The effect of directional posts on social network sites

López, M., Sicilia, M. & Verlegh, P. W. J., 1 Jan 2017, In : Online Information Review. 41, 5, p. 672-690 19 p.

Research output: Contribution to JournalArticle

Expressing emotions in blogs: The role of textual paralinguistic cues in online venting and social sharing posts

Rodríguez-Hidalgo, C., Tan, E. S. H. & Verlegh, P. W. J., 2017, In : Computers in Human Behavior. 73, August, p. 638-649 12 p.

Research output: Contribution to JournalArticle

How online consumer reviews are influenced by the language and valence of prior reviews: A construal level perspective

Aerts, G., Smits, T. & Verlegh, P. W. J., 2017, In : Computers in Human Behavior. 75, October, p. 855-864 10 p.

Research output: Contribution to JournalArticle

Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J. & Smit, E. G., 2017, In : Food Quality and Preference. 62, December, p. 71-79 9 p.

Research output: Contribution to JournalArticle

The platform shapes the message: How website design affects abstraction and valence of online consumer reviews

Aerts, G., Smits, T. & Verlegh, P. W. J., 1 Dec 2017, In : Decision Support Systems. 104, p. 104-112 9 p.

Research output: Contribution to JournalArticle

The role of customization, brand trust, and privacy concerns in advergaming

Wottrich, V. M., Verlegh, P. W. J. & Smit, E. G., 2017, In : International Journal of Advertising. 36, 1, p. 60-81 22 p.

Research output: Contribution to JournalArticle

Open Access

‘We’ are more likely to endorse than ‘I’: The effects of self-construal and brand symbolism on consumers’ online brand endorsements

Bernritter, S. F., Loermans, A. C., Verlegh, P. W. J. & Smit, E. G., 2017, In : International Journal of Advertising. 36, 1, p. 107-120 14 p.

Research output: Contribution to JournalArticle

Open Access
2016

Atypical Food Packaging Affects The Persuasive Impact of Product Claims

van Ooijen, M. L., Fransen, P. W. J., Verlegh, P. W. J. & Smit, E. G., 2016, In : Food Quality and Preference. 48, A, p. 33-40

Research output: Contribution to JournalArticle

Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour.

van Ooijen, I., Fransen, M. L., Verlegh, P. W. J. & Smit, E. G., 17 Nov 2016, In : Appetite. 109, p. 73-82 10 p.

Research output: Contribution to JournalArticle

Why nonprofits are easier to endorse on social media: the roles of warmth and brand symbolism

Bernritter, S. F., Verlegh, P. W. J. & Smit, E. G., 2016, In : Journal of Interactive Marketing. 33, February, p. 27-42

Research output: Contribution to JournalArticle

Open Access
2015

A Typology of Consumer Strategies for Resisting Advertising, and a Review of Mechanisms for Countering Them

Fransen, M. L., Verlegh, P. W. J., Kirmani, A. & Smit, E. G., 2015, In : International Journal of Advertising. 34, 1, p. 6-16

Research output: Contribution to JournalArticle

Canon deel 13: marketing

Leeflang, P., Verhoef, P. & Verlegh, P. W. J., 2015, In : Economisch Statistische Berichten. 100, 4709, p. 276-281

Research output: Contribution to JournalArticle

Editorial: Persuasion in Advertising: when does it work, and when does it not?

Verlegh, P. W. J., Fransen, M. L. & Kirmani, A., 2015, In : International Journal of Advertising. 34, 1, p. 3-5

Research output: Contribution to JournalArticle

Evidence based advertising (column)

Verlegh, P. W. J., 2015, In : MarketingTribune. 32, 18, p. 43-44

Research output: Contribution to JournalArticle

Strategies and motives for resistance to persuasion: An integrative framework

Fransen, M. L., Smit, E. G. & Verlegh, P. W. J., 2015, In : Frontiers in Psychology. 6, 1201.

Research output: Contribution to JournalArticle

Open Access

The dark side of donating: How donating may license environmentally unfriendly behavior

Meijers, M. H. C., Verlegh, P. W. J., Noordewier, M. & Smit, E. G., 2015, In : Social Influence. 10, 4, p. 250-263

Research output: Contribution to JournalArticle

The social sharing of emotion (SSE) in online social networks: a case study in Live Journal

Rodriguez Hidalgo, C. T., Tan, E. S. & Verlegh, P. W. J., 2015, In : Computers in Human Behavior. 52, Nov, p. 364-372

Research output: Contribution to JournalArticle

2014

Emotions in advice taking: the roles of agency and valence

de Hooge, I. E., Verlegh, P. W. J. & Tzioti, S. C., 2014, In : Journal of Behavioral Decision Making. 27, 3, p. 246-258

Research output: Contribution to JournalArticle

Enhancing the effects of SNS marketing campaigns: If you want consumers to like you, ask them about themselves

van Noort, G., Antheunis, M. & Verlegh, P. W. J., 2014, In : International Journal of Advertising. 33, 2, p. 235-252

Research output: Contribution to JournalArticle

Global vs local brands: how home country bias and price differences impact brand evaluations

Winit, W., Gregory, G., Cleveland, M. & Verlegh, P. W. J., 2014, In : International Marketing Review. 31, 2, p. 102-128

Research output: Contribution to JournalArticle

2013

Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response

Campbell, M. C., Mohr, G. S. & Verlegh, P. W. J., Oct 2013, In : Journal of Consumer Psychology. 23, 4, p. 483-495

Research output: Contribution to JournalArticle

Credibility in E-WOM: how review perceptions impact their persuasiveness

van Hemelen, N., Smits, T. & Verlegh, P., 2013, In : Tijdschrift voor Communicatiewetenschap. 41, 4, p. 332-+

Research output: Contribution to JournalArticle

Linguistic Biases and Persuasion in Communication About Objects

Schellekens, G. A. C., Verlegh, P. W. J. & Smidts, A., Sep 2013, In : Journal of Language and Social Psychology. 32, 3, p. 291-310

Research output: Contribution to JournalArticle

Receiver responses to rewarded referrals: the motive inferences framework

Verlegh, P. W. J., Ryu, G., Tuk, M. A. & Feick, L., Nov 2013, In : Journal of the Academy of Marketing Science. 41, 6, p. 669-682

Research output: Contribution to JournalArticle

Open Access

The impact of cultural symbols and spokesperson identity on attitudes and intentions

Lenoir, A-S. I., Puntoni, S., Reed, A. II. & Verlegh, P. W. J., Dec 2013, In : International Journal of Research in Marketing. 30, 4, p. 426-428

Research output: Contribution to JournalArticle

2012
2010

Language Abstraction in Word of Mouth

Schellekens, G. A. C., Verlegh, P. W. J. & Smidts, A., Aug 2010, In : Journal of Consumer Research. 37, 2, p. 207-223

Research output: Contribution to JournalArticle

2009

Interpersonal relationships moderate the effect of faces on person judgments

Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. H. J., Aug 2009, In : European Journal of Social Psychology. 39, 5, p. 757-767

Research output: Contribution to JournalArticle

Sales and sincerity: The role of relational framing in word-of-mouth marketing

Tuk, M. A., Verlegh, P. W. J., Smidts, A. & Wigboldus, D. H. J., 2009, In : Journal of Consumer Psychology. 19, 1, p. 38-47

Research output: Contribution to JournalArticle

Open Access

The owner's edge: Brand ownership influences causal maps

van Rekom, J., Verlegh, P. W. J. & Slokkers, R., Mar 2009, In : Journal of Business Research. 62, 3, p. 339-344

Research output: Contribution to JournalArticle

2008

What Drives Word of Mouth: A Multi-Disciplinary Perspective

Verlegh, P. W. J. & Moldovan, S., 2008, In : Advances in Consumer Research. 35, p. 49-51 3 p.

Research output: Contribution to JournalArticle

Satisfaction with virtual communities of interest: Effect on members' visit frequency

de Valck, K., Langerak, F., Verhoef, P. C. & Verlegh, P. W. J., Sep 2007, In : British Journal of Management. 18, 3, p. 241-256

Research output: Contribution to JournalArticle

2006

Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe

van Rekom, J., Jacobs, G., Verlegh, P. W. J. & Podnar, K., 2006, In : Journal of Brand Management. p. 114-124 11 p.

Research output: Contribution to JournalArticle

Measuring and managing the essence of a brand personality

van Rekom, J., Jacobs, G. & Verlegh, PWJ., Jul 2006, In : Marketing Letters. 17, 3, p. 181-192

Research output: Contribution to JournalArticle

2005

Country-of-origin effects in consumer processing of advertising claims

Verlegh, PWJ., Steenkamp, JBEM. & Meulenberg, MTG., Jun 2005, In : International Journal of Research in Marketing. 22, 2, p. 127-139

Research output: Contribution to JournalArticle

The firm's management of social interactions

Godes, D., Mayzlin, D., Chen, YB., Das, S., Dellarocas, C., Pfeiffer, B., Libai, B., Sen, S., Shi, MZ. & Verlegh, P., Dec 2005, In : Marketing Letters. 16, 3-4, p. 415-428

Research output: Contribution to JournalArticle

2002

Range and number-of-levels effects in derived and stated measures of attribute importance

Verlegh, PWJ., Schifferstein, HNJ. & Wittink, DR., Feb 2002, In : Marketing Letters. 13, 1, p. 41-52

Research output: Contribution to JournalArticle

1999

A review and meta-analysis of country-of-origin research

Verlegh, PWJ. & Steenkamp, JBEM., Oct 1999, In : Journal of Economic Psychology. 20, 5, p. 521-546

Research output: Contribution to JournalArticle

The consumption of convenience foods: reference groups and eating situations

Verlegh, PWJ. & Candel, M. J. J. M., Nov 1999, In : Food Quality and Preference. 10, 6, p. 457-464

Research output: Contribution to JournalArticle