If you made any changes in Pure these will be visible here soon.

Personal profile

Personal information

Peren Özturan is Assistant Professor of Marketing at VU University Amsterdam since September 2013. She holds a Ph.D. in Marketing (2013) from Koç University, Turkey. In her second year of the PhD program, she studied at the University of Michigan, Ann Arbor with a scholarship from Koç University. She received her Executive MBA degree from Koç University in 2006 and her B.Sc. in Management from Middle East Technical University in 1998. Before joining academia, she worked in the financial sector for eight years with several roles in the economic research, capital markets, and marketing departments.

Research

Her research interests include marketing strategy, specifically marketing excellence and socially responsible marketing.

Teaching

  • Marketing Strategy (MSc Marketing)
  • Marketing in Emerging Economies (BSc International Business Administration)
  • Master Thesis Supervision (MSc Marketing)

Prizes and Awards

  • Koç University Graduate School of Business Graduate Studies Excellence Award, 2013
  • Inaugural AIM - AMA Sheth Foundation Doctoral Consortium Fellow, Bangalore, 2012
  • 25th EMAC Doctoral Colloquium Student Fellow, Lisbon, 2012

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Market orientation Business & Economics
Marketing Business & Economics
Brand loyalty Business & Economics
Economics Business & Economics
Turkey Business & Economics
Word-of-mouth Business & Economics
Electronic word-of-mouth Business & Economics
Responsiveness Business & Economics

Research Output 2013 2017

  • 2 Article
  • 1 Report
  • 1 Paper
  • 1 PhD Thesis - Research external, graduation external
Word-of-mouth
Brand loyalty
Electronic word-of-mouth
Experiment
Advocacy

The Socially Responsible CMO

Ozturan, P. & Grinstein, A., 2017, Marketing Science Institute.

Research output: Book / ReportReportProfessional

The Socially Responsible CMO

Ozturan, P. & Grinstein, A., Dec 2016.

Research output: Contribution to ConferencePaperOther research output

The Role of Market Orientation in Advertising Spending during Economic Collapse: The Case of Turkey in 2001

Ozturan, P., Ozsomer, A. & Pieters, F. G. M., 2014, In : JMR. Journal of Marketing Research. 51, 2, p. 139-152

Research output: Contribution to JournalArticleAcademicpeer-review

Turkey
Market orientation
Economics
Responsiveness
Contraction

Marketing Strategy in Tough Economic Times

Ozturan, P., 8 Jul 2013, Istanbul: Koc University. 139 p.

Research output: PhD ThesisPhD Thesis - Research external, graduation externalAcademic

Activities 2013 2016

  • 1 Peer review
  • 1 Lecture / Presentation

The Role of Departmental Proficiency and Influence on Marketing-R&D Integration: Dyadic Perspectives

P. Ozturan (Speaker)
16 Jun 2016

Activity: Lecture / PresentationAcademic

European Journal of Marketing (Journal)

Peren Ozturan (Reviewer)
2013

Activity: Peer review and Editorial workPeer reviewProfessional

Prizes

Best conference paper; ICORIA conference

J. Eelen (Recipient), P. Ozturan (Recipient) & P.W.J. Verlegh (Recipient), 29 Jun 2017

PrizeAcademic

'The Socially Responsible CMO' Project

P. Ozturan (Recipient) & A. Grinstein (Recipient), 2016

PrizeAcademic