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Personal information

Peter Kerkhof is full professor in Social Media at the department of Communication Science and vice dean of education at the Faculty of Social Sciences at Vrije Universiteit Amsterdam. He holds a PhD (1997) in (social) psychology from Vrije Universiteit Amsterdam. Over the course of his academic career, dr. Kerkhof has published extensively on both the individual use of online media and the relation between individuals and organizations in online environments.

From 2010 to 2014, Peter Kerkhof was appointed special chair of content marketing at the Amsterdam School of Communication Research (ASCoR, University of Amsterdam). Content marketing refers to non-ad, customer centric marketing communications in which the goal is to inform and entertain rather than to explicitly persuade consumers. Since his appointment as full professor in Social Media at Vrije Universiteit Amsterdam in 2014, his research focuses on the use of social media by organizations and individuals, particularly on the question how online information and interactions shape impressions of organizations and their products, services or policies. Peter Kerkhof has published his work in leading journals like Journal of Computer-Mediated Communication, Human Communication Research, Journal of Interactive Marketing, and Tourism Management.

Peter Kerkhof has held many administrative positions. Currenly he serves as teh vice dean of education of Faculty of Social Sciences at Vrije Universiteit Amsterdam. He has been the chair of the department of Communication Science at Vrije Universiteit Amsterdam from 2010 until 2018. From 2007 until 2010 he served on the faculty board of the Faculty of Social Sciences and was responsible for all of the faculty’s bachelor and master programs. Before 2007 he was chair of the department of Communication Science and program director of the bachelor and master program in Communication Science.

Ancillary activities

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Ancillary activities are updated daily

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

Internet Medicine & Life Sciences
Longitudinal Studies Medicine & Life Sciences
Social Adjustment Medicine & Life Sciences
Erotica Medicine & Life Sciences
Social Networking Medicine & Life Sciences
Social Media Medicine & Life Sciences
Risk perception Engineering & Materials Science
Terrorism Medicine & Life Sciences

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1997 2018

A brief measure of social media self-control failure

Du, J., van Koningsbruggen, G. M. & Kerkhof, P., Jul 2018, In : Computers in Human Behavior. 84, July, p. 68-75 8 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Social Media

Early public responses to the zika-virus on YouTube: Prevalence of and differences between conspiracy theory and informational videos

Nerghes, A., Kerkhof, P. & Hellsten, I., 2018, WebSci 2018 - Proceedings of the 10th ACM Conference on Web Science. Association for Computing Machinery, Inc, p. 127-134 8 p. (ACM Conference on Web Science Proceedings)

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review


From monologues to dialogues: Interactivity in company social media use

Dijkmans, C. H. S., 2018, 210 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access

Self-disclosure in relationships: Revealing and concealing information about oneself to others.

Finkenauer, C., Kerkhof, P. & Pronk, T. M., 2018, The Cambridge Handbook of Personal Relationships. Vangelisti, A. & Perlman, D. (eds.). 2nd ed. Cambridge, UK: Cambridge University Press, p. 271-282 12 p.

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

The curious case of cyberchondria: A study of the relationship between online health information seeking and health anxiety

te Poel, F., 2018, 234 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access

Activities 2003 2017

  • 16 Lecture / Presentation
  • 6 Membership
  • 2 Expert meeting

Social Media

Kerkhof, P. (Speaker)
21 Mar 2017

Activity: Lecture / PresentationPopular

Social media and societal resilience

Kerkhof, P. (Speaker)
23 Jan 2017

Activity: Lecture / PresentationProfessional

NWO (External organisation)

Kerkhof, P. (Member)

Activity: MembershipSocietal

Social media and health communication (keynote)

Kerkhof, P. (Speaker)
30 Sep 2016

Activity: Lecture / PresentationProfessional

Social media encounters between consumers and brands

Kerkhof, P. (Speaker)
22 Apr 2016

Activity: Lecture / PresentationProfessional


Bob Heath best Faculty paper award

P. Kerkhof (Recipient), 21 May 2015

Prize: Prize / AwardSocietal

Press / Media

Zaken doen met social media.

P. Kerkhof


1 media contribution

Press/Media: Other

Techbazen volgen nauwelijks vrouwen op Twitter

P. Kerkhof


1 media contribution

Press/Media: Expert Comment

Facebook livestreamt vanuit de ruimte

P. Kerkhof


1 media contribution

Press/Media: Other

Vind ik machtig

P. Kerkhof


1 media contribution

Press/Media: Other

Voor jongeren voelt Twitter als een jungle

P. Kerkhof


1 media contribution

Press/Media: Other