Personal profile

Personal information

Peter Kerkhof is full professor in Social Media and chair of the department of Communication Science at Vrije Universiteit Amsterdam. He holds a PhD (1997) in (social) psychology from Vrije Universiteit Amsterdam. Over the course of his academic career, dr. Kerkhof has published extensively on both the individual use of online media and the relation between individuals and organizations in online environments.

From 2010 to 2014, Peter Kerkhof was appointed special chair of content marketing at the Amsterdam School of Communication Research (ASCoR, University of Amsterdam). Content marketing refers to non-ad, customer centric marketing communications in which the goal is to inform and entertain rather than to explicitly persuade consumers. Since his appointment as full professor in Social Media at Vrije Universiteit Amsterdam in 2014, his research focuses on the use of social media by organizations and individuals, particularly on the question how online information and interactions shape impressions of organizations and their products, services or policies. Peter Kerkhof has published his work in leading journals like Journal of Computer-Mediated Communication, Human Communication Research, Journal of Interactive Marketing, and Tourism Management.

Peter Kerkhof has held many administrative positions. He has been the chair of the department of Communication Science at Vrije Universiteit Amsterdam since 2010. From 2007 until 2010 he served on the faculty board of the Faculty of Social Sciences and was responsible for all of the faculty’s bachelor and master programs. Before 2007 he was chair of the department of Communication Science and program director of the bachelor and master program in Communication Science.

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1997 2018

A brief measure of social media self-control failure

Du, J., van Koningsbruggen, G. M. & Kerkhof, P. 3 Feb 2018 In : Computers in Human Behavior. 84, July, p. 68-75 8 p.

Research output: Contribution to journalArticle

Self-disclosure in relationships: Revealing and concealing information about oneself to others.

Finkenauer, C., Kerkhof, P. & Pronk, T. M. 2018 The Cambridge Handbook of Personal Relationships. Vangelisti, A. & Perlman, D. (eds.). 2nd ed. Cambridge, UK: Cambridge University Press, p. 271 282 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Determinants for sustained use of an activity tracker: Observational study

Hermsen, S., Moons, J., Kerkhof, P., Wiekens, C. & De Groot, M. Oct 2017 In : Jmir mhealth and uhealth. 5, 10, p. October e164

Research output: Contribution to journalArticle

Open Access

Experiencing Interactive Storytelling

Roth, P. C. H. 2016 234 p.

Research output: ThesisPhD Thesis - Research external, graduation VU

Open Access
File