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Personal information

Philipp Masur is an Assistant Professor for Persuasive Communication in the Department of Communication Science at the Vrije Universiteit Amsterdam. He has studied communication science, economic sciences, and philosophy at the Johannes Gutenberg University Mainz (Germany) and the Macquarie University (Sydney, Australia). He earned his PhD in the social sciences at the University of Hohenheim in 2018. He has previously worked at departments of communication at the University of Hohenheim and the University of Mainz and was a visiting scholar at the Cornell University. 

You can find more information on his personal website: www.philippmasur.de


Philipp’s research aims to understand and predict modern communication technology’s impact on people’s everyday lives. It focuses on various aspects of computer-mediated communication, e.g., persuasion in social media, privacy and self-disclosure processes in networked environments, the role of social norms and critical media literacy in shaping online communication, as well as media use effects on well-being. 


  • Marketing and Persuasive Communication (BA)
  • Marketing Communication and the Consumer (MA)
  • Supervision BA and MA theses

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