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Personal information

Philipp Masur is an Assistant Professor for Persuasive Communication in the Department of Communication Science at the Vrije Universiteit Amsterdam. He has studied communication science, economic sciences, and philosophy at the Johannes Gutenberg University Mainz (Germany) and the Macquarie University (Sydney, Australia). He earned his PhD in the social sciences at the University of Hohenheim in 2018. He has previously worked at departments of communication at the University of Hohenheim and the University of Mainz and was a visiting scholar at the Cornell University. 

You can find more information on his personal website: www.philippmasur.de


Philipp’s research focuses on various aspects of computer-mediated communication and is characterized by interdisciplinary perspectives and a variety of methodological approaches. He investigates social influence and persuasion processes on social media, privacy and self-disclosure in networked publics, the role of media literacy in shaping online uses and behaviors, and social media use effects on individual well-being. He is further interested in meta-scientific questions related to open science, transparency, and replication.



  • Fall 2020: Marketing and Persuasive Communication (BA)
  • Fall 2020: Marketing Communication and the Consumer (MA)
  • Spring 2021 & 2022: New Media Challenges (BA)
  • Spring 2021: Public Relations and Reputation Management (BA)
  • Spring 2021: Social Science for Society: Networks II (BA)
  • Fall 2021: Computational Analysis of Digital Communication (MA)
  • Spring 2022: Privacy, Self-Disclosure, and Big Data
  • Supervision MA theses

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  • H Social Sciences (General)
  • Privacy
  • Self-Disclosure
  • Media Literacy
  • Social Norms
  • Persuasion
  • Well-Being
  • Media Psychology
  • Communication Science
  • Computer-Mediated Communication
  • Social Media


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