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Have been working as a lecturer and researcher since 2013 at the Department of Industrial Engineering, Universitas Brawijaya Indonesia and currently taking PhD at VU Amsterdam. Actively involved in various activities as quality assurance auditor, international journal editorial board, and committees (accreditation, curriculum, etc.). Current research interest and teaching subjects are related to strategy and business model, business process management, business process modelling, business intelligence, and performance management in various business and organization.