If you made any changes in Pure these will be visible here soon.

Personal profile

Personal information

Ruud Frambach is Professor of Marketing at the Vrije Universiteit Amsterdam since 2000. He holds a PhD in Marketing from Tilburg University. Before joining the Vrije Universiteit, he was affiliated with Tilburg University and Ghent University (Belgium). In 2008 he was a visiting scholar at the University of Southern California, Los Angeles. His research focuses on innovation and strategic marketing. He has published papers in journals such as the International Journal of Research in Marketing, Journal of Retailing, Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management and Journal of Business Research and has co-authored several books on Marketing and Marketing Strategy. From 2009 to 2016 he was member of the editorial review board of International Journal of Research in Marketing.

Prizes and Awards

  • Finalist Best Paper Award, International Journal of Research in Marketing, 2011
  • Elsevier Award of Top cited article 2007-2011 for paper in Journal of Interactive Marketing, 2007
  • Winner Best Poster Presentation, Organization Science Winter Conference, 2010
  • Winner PIM Marketing Literature Prize, Ruud T. Frambach and Peter S.H. Leeflang, Marketing aan de Top, Amsterdam: FT/Prentice Hall, 2009
  • Finalist Best Paper Award, Journal of Service Research, 2009
  • Winner Best Teacher Award VU University Amsterdam, 2006, (Finalist 2003)
  • Winner Best Teacher Award School of Business and Economics, 2006, 2004, 2003
  • Honourable mention Marketing Science Institute/International Journal of Research in Marketing Research Competition on Global Marketing, 2003

Research

  • Innovation (adoption, resistance, diffusion and use of innovations, including self-services)
  • Business models (creating and innovating successful business models)
  • Healthcare (providing value for patients and healthcare providers using eHealth and mHealth)
  • Strategic marketing (strategic role of marketing for organizations and stakeholders)

Teaching

  • Value-Based Marketing (BSc Economics)
  • Master Thesis Supervision (MSc Marketing)

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Education/Academic qualification

Marketing, PhD, Tilburg University, Tilburg

1 Nov 19881 Sep 1992

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 3 Similar Profiles
Product development Engineering & Materials Science
Innovation Engineering & Materials Science
Industry Engineering & Materials Science
New products Business & Economics
Costs Engineering & Materials Science
Managers Engineering & Materials Science
Moderators Engineering & Materials Science
Pricing Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Selected Research Output 1993 2018

How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments

Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2016, In : Journal of Business Research. 69, 4, p. 1428-1436 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Customer orientation
Fuzzy sets
Firm performance
Market conditions
Configurational approach

Mandatory use of technology-based self-service: does expertise help or hurt?

Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2015, In : European Journal of Marketing. 49, 1/2, p. 190-211

Research output: Contribution to JournalArticleAcademicpeer-review

Expertise
Technology-based self-service
Evaluation
Self-service technology
Disconfirmation

Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions

Ingenbleek, P. T. M., Frambach, R. T. & Verhallen, T. M. M., 2013, In : Journal of Product Innovation Management. 30, 3, p. 560-573

Research output: Contribution to JournalArticleAcademicpeer-review

Costs
Market performance
Price level
New products
Pricing

Pricing in the International Takeoff of New Products

Chandrasekaran, D., Arts, J. W. C., Tellis, G. J. & Frambach, R. T., 2013, In : International Journal of Research in Marketing. 30, 3, p. 249-264

Research output: Contribution to JournalArticleAcademicpeer-review

New products
Pricing
Price volatility
Relative prices
Consumer electronics

Marketingstrategie (5e druk)

Frambach, R. T. & Nijssen, E. J., 2013, Groningen: Noordhoff. 206 p.

Research output: Book / ReportBookProfessional

Generalizations on consumer innovation adoption: A meta-analysis on the drivers of intention and behavior

Arts, J. W. C., Frambach, R. T. & Bijmolt, T. H. A., 2011, In : International Journal of Research in Marketing. 28, 2, p. 134-144

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
File
Innovation adoption
Meta-analysis
Innovation
Services marketing
New products

Innovations in retail business models

Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., 2011, In : Journal of Retailing. 87, 1, p. S3-S16

Research output: Contribution to JournalArticleAcademicpeer-review

Retail
Business model
Innovation
Retailing
Business model innovation

The role of value-informed pricing in market-oriented product innovation management

Ingenbleek, P., Frambach, R. T. & Verhallen, T. M. M., 2010, In : Journal of Product Innovation Management. 27, 7, p. 1032-1046

Research output: Contribution to JournalArticleAcademicpeer-review

Innovation
Costs
Product development
Product innovation management
Pricing

Using product bundling as facilitator of the adoption process of radical innovations

Reinders, M. J., Frambach, R. T. & Schoormans, J., 2010, In : Journal of Product Innovation Management. 27, 7, p. 1127-1140

Research output: Contribution to JournalArticleAcademicpeer-review

Innovation
Facilitators
Radical innovation
Product bundling
Managers

Using the weapons you have: the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products

Debruyne, M. S. M., Frambach, R. T. & Moenaert, R. K., 2010, In : Journal of Product Innovation Management. 27, 2, p. 161-178

Research output: Contribution to JournalArticleAcademicpeer-review

Moderators
Product development
Marketing
Decision making
Availability

Consequences of Forcing Consumers to Use Technology-Based Self-Service

Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2008, In : Journal of Service Research. 11, 2, p. 107-123

Research output: Contribution to JournalArticleAcademicpeer-review

Marketing aan de top

Frambach, R. T. & Leeflang, P. S. H., 2008, Amsterdam: Financial Times/Prentice Hall.

Research output: Book / ReportBookAcademic

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Frambach, R. T., Roest, H. C. A. & Krishnan, T. V., 2007, In : Journal of Interactive Marketing. 21, 2, p. 26-41

Research output: Contribution to JournalArticleAcademic

Buying Modular Systems in Technology-Intensive Markets

Frambach, R. T., Stremersch, S., Weiss, A. M. & Dellaert, B., 2003, In : JMR. Journal of Marketing Research. 40, augustus, p. 335-350 16 p.

Research output: Contribution to JournalArticleAcademic

Buyers
System integration
Purchase
Leakage
Transaction costs

The influence of business strategy on new product activity: the role of market orientation

Frambach, R. T., Prabhu, J. & Verhallen, T. M. M., 2003, In : International Journal of Research in Marketing. 20, 4, p. 377-397 20 p.

Research output: Contribution to JournalArticleAcademic

Customer orientation
New products
Market orientation
Business strategy
Competitor orientation

Activities 2001 2010

  • 6 Editorial work
  • 6 Lecture / Presentation
  • 1 Conference
  • 1 Visiting an external academic institution

When does a costumer orientation pay off? A configurational analysis of the performance effects of orientations, strategies, and market conditions

Frambach, R. T. (Speaker), P. Fiss (Speaker), P. Ingenbleek (Speaker)
4 Feb 2010

Activity: Lecture / PresentationAcademic

Should I Stay or Should I Go? The Role of Need for Uniqueness in the Innovation Process

M.J. Reinders (Speaker), Frambach, R. T. (Speaker), Kleijnen, M. H. P. (Speaker)
15 Feb 2008

Activity: Lecture / PresentationAcademic

University of Southern California, Los Angeles

Frambach, R. T. (Visiting researcher)
2008

Activity: Visiting an external institutionVisiting an external academic institution

European Journal of Innovation Management (Journal)

Frambach, R. T. (Member of editorial board)
2007

Activity: Peer review and Editorial workEditorial workAcademic

Prizes

Best marketing book of the year: "Doet marketing ertoe?"

R.T. Frambach (Recipient), 27 Nov 2018

Prize: Prize / AwardSocietal

Marketing

Finalist Best Paper Award, Journal of Services Research

M.J. Reinders (Recipient), P.A. Dabholkar (Recipient) & R.T. Frambach (Recipient), 2009

Prize: Prize / AwardAcademic

Nominatie Wetenschapsprijs van het jaar 2011

M.J. Reinders (Recipient), P.A. Dabholkar (Recipient) & R.T. Frambach (Recipient), 2011

Prize: Prize / AwardAcademic

Top cited article 2007-2011

R.T. Frambach (Recipient), H.C.A. Roest (Recipient) & T.V. Krishnan (Recipient), 2012

Prize: Prize / AwardAcademic

Winner Best Poster Presentation Award

R.T. Frambach (Recipient), P. Fiss (Recipient) & P. Ingenbleek (Recipient), 4 Feb 2010

Prize: Prize / AwardAcademic