Research Output per year
Personal profile
Personal information
Ruud Frambach is Professor of Marketing at the Vrije Universiteit Amsterdam since 2000. He holds a PhD in Marketing from Tilburg University. Before joining the Vrije Universiteit, he was affiliated with Tilburg University and Ghent University (Belgium). In 2008 he was a visiting scholar at the University of Southern California, Los Angeles. His research focuses on innovation and strategic marketing. He has published papers in journals such as the International Journal of Research in Marketing, Journal of Retailing, Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management and Journal of Business Research and has co-authored several books on Marketing and Marketing Strategy. From 2009 to 2016 he was member of the editorial review board of International Journal of Research in Marketing.
Prizes and Awards
- Winner PIM Marketing Literature Prize Best Marketing Book of the Year 2018 for 'Doet Marketing Ertoe?' ("Does Marketing Matter?"), Boom uitgevers Amsterdam, 2018
- Finalist Best Paper Award, International Journal of Research in Marketing, 2011
- Elsevier Award of Top cited article 2007-2011 for paper in Journal of Interactive Marketing, 2007
- Winner Best Poster Presentation, Organization Science Winter Conference, 2010
- Winner PIM Marketing Literature Prize Best Marketing Book of the Year 2008 for Marketing aan de Top (with Peter S.H. Leeflang), Amsterdam: FT/Prentice Hall, 2009
- Finalist Best Paper Award, Journal of Service Research, 2009
- Winner Best Teacher Award VU University Amsterdam, 2006, (Finalist 2003)
- Winner Best Teacher Award School of Business and Economics, 2006, 2004, 2003
- Honourable mention Marketing Science Institute/International Journal of Research in Marketing Research Competition on Global Marketing, 2003
Research
- Innovation (adoption, resistance, diffusion and use of innovations, including self-services)
- Strategic marketing (strategic role of marketing for organizations and stakeholders)
- Business models (creating and innovating successful business models)
- Healthcare (providing value for patients and healthcare providers using eHealth and mHealth)
Teaching
- Value-Based Marketing (BSc Economics)
- Master Thesis Supervision (MSc Marketing)
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Education/Academic qualification
Marketing, PhD, Tilburg University, Tilburg
1 Nov 1988 → 1 Sep 1992
Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.
- 2 Similar Profiles
Product development
Engineering & Materials Science
Innovation
Engineering & Materials Science
Industry
Engineering & Materials Science
New products
Business & Economics
Costs
Engineering & Materials Science
Managers
Engineering & Materials Science
Moderators
Engineering & Materials Science
Pricing
Business & Economics
Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Selected Research Output 1993 2018
How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments
Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2016, In : Journal of Business Research. 69, 4, p. 1428-1436 9 p.Research output: Contribution to Journal › Article › Academic › peer-review
Firm performance
Customer orientation
Fuzzy sets
Regression model
Factors
Mandatory use of technology-based self-service: does expertise help or hurt?
Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2015, In : European Journal of Marketing. 49, 1/2, p. 190-211Research output: Contribution to Journal › Article › Academic › peer-review
Expertise
Technology-based self-service
Evaluation
Self-service technology
Disconfirmation
Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions
Ingenbleek, P. T. M., Frambach, R. T. & Verhallen, T. M. M., 2013, In : Journal of Product Innovation Management. 30, 3, p. 560-573Research output: Contribution to Journal › Article › Academic › peer-review
Costs
Market performance
Price level
New products
Pricing
Pricing in the International Takeoff of New Products
Chandrasekaran, D., Arts, J. W. C., Tellis, G. J. & Frambach, R. T., 2013, In : International Journal of Research in Marketing. 30, 3, p. 249-264Research output: Contribution to Journal › Article › Academic › peer-review
Price volatility
Pricing
New products
Relative prices
Empirical analysis
Marketingstrategie (5e druk)
Frambach, R. T. & Nijssen, E. J., 2013, Groningen: Noordhoff. 206 p.Research output: Book / Report › Book › Professional
Generalizations on consumer innovation adoption: A meta-analysis on the drivers of intention and behavior
Arts, J. W. C., Frambach, R. T. & Bijmolt, T. H. A., 2011, In : International Journal of Research in Marketing. 28, 2, p. 134-144Research output: Contribution to Journal › Article › Academic › peer-review
Open Access
File
Innovation adoption
Meta-analysis
Innovation
Innovation characteristics
New services
Innovations in retail business models
Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., 2011, In : Journal of Retailing. 87, 1, p. S3-S16Research output: Contribution to Journal › Article › Academic › peer-review
Retail
Business model
Innovation
Retailing
Business model innovation
The role of value-informed pricing in market-oriented product innovation management
Ingenbleek, P., Frambach, R. T. & Verhallen, T. M. M., 2010, In : Journal of Product Innovation Management. 27, 7, p. 1032-1046Research output: Contribution to Journal › Article › Academic › peer-review
Innovation
Costs
Product development
Product innovation management
Pricing
Using product bundling as facilitator of the adoption process of radical innovations
Reinders, M. J., Frambach, R. T. & Schoormans, J., 2010, In : Journal of Product Innovation Management. 27, 7, p. 1127-1140Research output: Contribution to Journal › Article › Academic › peer-review
Innovation
Facilitators
Radical innovation
Product bundling
Managers
Using the weapons you have: the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products
Debruyne, M. S. M., Frambach, R. T. & Moenaert, R. K., 2010, In : Journal of Product Innovation Management. 27, 2, p. 161-178Research output: Contribution to Journal › Article › Academic › peer-review
Moderators
Product development
Marketing
Decision making
Availability
Consequences of Forcing Consumers to Use Technology-Based Self-Service
Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2008, In : Journal of Service Research. 11, 2, p. 107-123Research output: Contribution to Journal › Article › Academic › peer-review
Marketing aan de top
Frambach, R. T. & Leeflang, P. S. H., 2008, Amsterdam: Financial Times/Prentice Hall.Research output: Book / Report › Book › Academic
The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process
Frambach, R. T., Roest, H. C. A. & Krishnan, T. V., 2007, In : Journal of Interactive Marketing. 21, 2, p. 26-41Research output: Contribution to Journal › Article › Academic
Buying Modular Systems in Technology-Intensive Markets
Frambach, R. T., Stremersch, S., Weiss, A. M. & Dellaert, B., 2003, In : JMR. Journal of Marketing Research. 40, augustus, p. 335-350 16 p.Research output: Contribution to Journal › Article › Academic
Buyers
Purchase
System integration
Empirical test
Transaction costs
The influence of business strategy on new product activity: the role of market orientation
Frambach, R. T., Prabhu, J. & Verhallen, T. M. M., 2003, In : International Journal of Research in Marketing. 20, 4, p. 377-397 20 p.Research output: Contribution to Journal › Article › Academic
Customer orientation
Business strategy
Market orientation
New products
Competitor orientation
Activities 2001 2010
When does a costumer orientation pay off? A configurational analysis of the performance effects of orientations, strategies, and market conditions
Frambach, R. T. (Speaker), P. Fiss (Speaker), P. Ingenbleek (Speaker)4 Feb 2010
Activity: Lecture / Presentation › Academic
How forced use of technology-based self-service affects consumers' post-adoption evaluation: the role of technology and service expertise
M.J. Reinders (Speaker), Frambach, R. T. (Speaker), Kleijnen, M. H. P. (Speaker)1 Jun 2010
Activity: Lecture / Presentation › Academic
Should I Stay or Should I Go? The Role of Need for Uniqueness in the Innovation Process
M.J. Reinders (Speaker), Frambach, R. T. (Speaker), Kleijnen, M. H. P. (Speaker)15 Feb 2008
Activity: Lecture / Presentation › Academic
University of Southern California, Los Angeles
Frambach, R. T. (Visiting researcher)2008
Activity: Visiting an external institution › Visiting an external academic institution
European Journal of Innovation Management (Journal)
Frambach, R. T. (Member of editorial board)2007
Activity: Peer review and Editorial work › Editorial work › Academic
Prizes
Best marketing book of the year: "Doet marketing ertoe?"
R.T. Frambach (Recipient), 27 Nov 2018
Prize › Societal
Marketing
Finalist Best Paper Award, Journal of Services Research
M.J. Reinders (Recipient), P.A. Dabholkar (Recipient) & R.T. Frambach (Recipient), 2009
Prize › Academic
Nominatie Wetenschapsprijs van het jaar 2011
M.J. Reinders (Recipient), P.A. Dabholkar (Recipient) & R.T. Frambach (Recipient), 2011
Prize › Academic
Top cited article 2007-2011
R.T. Frambach (Recipient), H.C.A. Roest (Recipient) & T.V. Krishnan (Recipient), 2012
Prize › Academic
Winner Best Poster Presentation Award
R.T. Frambach (Recipient), P. Fiss (Recipient) & P. Ingenbleek (Recipient), 4 Feb 2010
Prize › Academic