1993 …2019
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Personal profile

Personal information

Ruud Frambach is Professor of Marketing at the Vrije Universiteit Amsterdam since 2000. He holds a PhD in Marketing from Tilburg University. Before joining the Vrije Universiteit, he was affiliated with Tilburg University and Ghent University (Belgium). In 2008 he was a visiting scholar at the University of Southern California, Los Angeles. His research focuses on innovation and strategic marketing. He has published papers in journals such as the International Journal of Research in Marketing, Journal of Retailing, Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management and Journal of Business Research and has co-authored several books on Marketing and Marketing Strategy. From 2009 to 2016 he was member of the editorial review board of International Journal of Research in Marketing.

Prizes and Awards

  • Winner PIM Marketing Literature Prize Best Marketing Book of the Year 2018 for 'Doet Marketing Ertoe?' ("Does Marketing Matter?"), Boom uitgevers Amsterdam, 2018
  • Finalist Best Paper Award, International Journal of Research in Marketing, 2011
  • Elsevier Award of Top cited article 2007-2011 for paper in Journal of Interactive Marketing, 2007
  • Winner Best Poster Presentation, Organization Science Winter Conference, 2010
  • Winner PIM Marketing Literature Prize Best Marketing Book of the Year 2008 for Marketing aan de Top (with Peter S.H. Leeflang), Amsterdam: FT/Prentice Hall, 2009
  • Finalist Best Paper Award, Journal of Service Research, 2009
  • Winner Best Teacher Award VU University Amsterdam, 2006, (Finalist 2003)
  • Winner Best Teacher Award School of Business and Economics, 2006, 2004, 2003
  • Honourable mention Marketing Science Institute/International Journal of Research in Marketing Research Competition on Global Marketing, 2003

Research

  • Innovation (adoption, resistance, diffusion and use of innovations, including self-services)
  • Strategic marketing (strategic role of marketing for organizations and stakeholders)
  • Business models (creating and innovating successful business models)
  • Healthcare (providing value for patients and healthcare providers using eHealth and mHealth)

Teaching

  • Value-Based Marketing (BSc Economics)
  • Master Thesis Supervision (MSc Marketing)

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Education/Academic qualification

Marketing, PhD, Tilburg University, Tilburg

1 Nov 19881 Sep 1992

Fingerprint Dive into the research topics where Ruud Frambach is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 2 Similar Profiles
Product development Engineering & Materials Science
Innovation Engineering & Materials Science
Industry Engineering & Materials Science
New products Business & Economics
Costs Engineering & Materials Science
Managers Engineering & Materials Science
Moderators Engineering & Materials Science
Pricing Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 1993 2019

How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments

Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2016, In : Journal of Business Research. 69, 4, p. 1428-1436 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Customer orientation
Fuzzy sets
Firm performance
Market conditions
Configurational approach

Mandatory use of technology-based self-service: does expertise help or hurt?

Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2015, In : European Journal of Marketing. 49, 1/2, p. 190-211

Research output: Contribution to JournalArticleAcademicpeer-review

Expertise
Technology-based self-service
Evaluation
Self-service technology
Disconfirmation

Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions

Ingenbleek, P. T. M., Frambach, R. T. & Verhallen, T. M. M., 2013, In : Journal of Product Innovation Management. 30, 3, p. 560-573

Research output: Contribution to JournalArticleAcademicpeer-review

Costs
Market performance
Price level
New products
Pricing

Pricing in the International Takeoff of New Products

Chandrasekaran, D., Arts, J. W. C., Tellis, G. J. & Frambach, R. T., 2013, In : International Journal of Research in Marketing. 30, 3, p. 249-264

Research output: Contribution to JournalArticleAcademicpeer-review

New products
Pricing
Price volatility
Relative prices
Consumer electronics

Marketingstrategie (5e druk)

Frambach, R. T. & Nijssen, E. J., 2013, Groningen: Noordhoff. 206 p.

Research output: Book / ReportBookProfessional

Activities 2001 2010

  • 6 Editorial work
  • 6 Lecture / Presentation
  • 1 Conference
  • 1 Visiting an external academic institution

When does a costumer orientation pay off? A configurational analysis of the performance effects of orientations, strategies, and market conditions

R.T. Frambach (Speaker), P. Fiss (Speaker), P. Ingenbleek (Speaker)
4 Feb 2010

Activity: Lecture / PresentationAcademic

Should I Stay or Should I Go? The Role of Need for Uniqueness in the Innovation Process

M.J. Reinders (Speaker), R.T. Frambach (Speaker), M.H.P. Kleijnen (Speaker)
15 Feb 2008

Activity: Lecture / PresentationAcademic

University of Southern California, Los Angeles

R.T. Frambach (Visiting researcher)
2008

Activity: Visiting an external institutionVisiting an external academic institution

European Journal of Innovation Management (Journal)

R.T. Frambach (Member of editorial board)
2007

Activity: Peer review and Editorial workEditorial workAcademic

Prizes

Marketing

Finalist Best Paper Award, Journal of Services Research

M.J. Reinders (Recipient), P.A. Dabholkar (Recipient) & Ruud Frambach (Recipient), 2009

PrizeAcademic

Nominatie Wetenschapsprijs van het jaar 2011

M.J. Reinders (Recipient), P.A. Dabholkar (Recipient) & Ruud Frambach (Recipient), 2011

PrizeAcademic

Top cited article 2007-2011

Ruud Frambach (Recipient), H.C.A. Roest (Recipient) & T.V. Krishnan (Recipient), 2012

PrizeAcademic

Winner Best Poster Presentation Award

Ruud Frambach (Recipient), P. Fiss (Recipient) & P. Ingenbleek (Recipient), 4 Feb 2010

PrizeAcademic