Research output per year
Research output per year
Personal profile
Personal information
Ruud Frambach is Professor of Marketing at the Vrije Universiteit Amsterdam since 2000. He holds a PhD in Marketing from Tilburg University. Before joining the Vrije Universiteit, he was affiliated with Tilburg University and Ghent University (Belgium). In 2008 he was a visiting scholar at the University of Southern California, Los Angeles. His research focuses on innovation and strategic marketing. He has published papers in journals such as the International Journal of Research in Marketing, Journal of Retailing, Journal of Marketing Research, Marketing Letters, Journal of Product Innovation Management and Journal of Business Research and has (co-) authored several books on Marketing and Marketing Strategy.
Prizes and Awards
- Winner PIM Marketing Literature Prize Best Marketing Book of the Year 2018 for 'Doet Marketing Ertoe?' ("Does Marketing Matter?"), Boom uitgevers Amsterdam, 2018
- Finalist Best Paper Award, International Journal of Research in Marketing, 2011
- Elsevier Award of Top cited article 2007-2011 for paper in Journal of Interactive Marketing, 2007
- Winner Best Poster Presentation, Organization Science Winter Conference, 2010
- Winner PIM Marketing Literature Prize Best Marketing Book of the Year 2008 for Marketing aan de Top (with Peter S.H. Leeflang), Amsterdam: FT/Prentice Hall, 2009
- Finalist Best Paper Award, Journal of Service Research, 2009
- Winner Best Teacher Award VU University Amsterdam, 2006, (Finalist 2003)
- Winner Best Teacher Award School of Business and Economics, 2006, 2004, 2003
- Honourable mention Marketing Science Institute/International Journal of Research in Marketing Research Competition on Global Marketing, 2003
Research
- Innovation (adoption, resistance, diffusion and use of innovations, including self-services)
- Strategic marketing (strategic role of marketing for organizations and stakeholders)
- Business models (creating and innovating successful business models)
- Healthcare (providing value for patients and healthcare providers using eHealth and mHealth)
Teaching
Program Director of the parttime Master of Science in Marketing program
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Academic qualification
Marketing, PhD, Adoption and diffusion of innovation in the industrial market, Tilburg University, Tilburg
1 Nov 1988 → 1 Sept 1992
Award Date: 23 Apr 1993
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Understanding drivers of resistance toward implementation of web-based self-management tools in routine cancer care among oncology nurses: Cross-sectional survey study
de Wit, M., Kleijnen, M. H. P., Lissenberg-Witte, B. I., van Uden-Kraan, N., Millet, K., Frambach, R. T. & Verdonck-de Leeuw, I., Dec 2019, In: Journal of Medical Internet Research. 21, 12, p. 1-14 14 p., e14985.Research output: Contribution to Journal › Article › Academic › peer-review
Open Access -
Generalizations on consumer innovation adoption: A meta-analysis on the drivers of intention and behavior
Arts, J. W. C., Frambach, R. T. & Bijmolt, T. H. A., 2011, In: International Journal of Research in Marketing. 28, 2, p. 134-144Research output: Contribution to Journal › Article › Academic › peer-review
Open AccessFile1895 Downloads (Pure) -
Pricing in the International Takeoff of New Products
Chandrasekaran, D., Arts, J. W. C., Tellis, G. J. & Frambach, R. T., 2013, In: International Journal of Research in Marketing. 30, 3, p. 249-264Research output: Contribution to Journal › Article › Academic › peer-review
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Innovations in retail business models
Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., 2011, In: Journal of Retailing. 87, 1, p. S3-S16Research output: Contribution to Journal › Article › Academic › peer-review
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How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments
Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2016, In: Journal of Business Research. 69, 4, p. 1428-1436 9 p.Research output: Contribution to Journal › Article › Academic › peer-review
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International Journal of Research in Marketing (Journal)
Ruud Frambach (Member of editorial board)
2021 → …Activity: Peer review and Editorial work › Editorial work › Academic
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When does a costumer orientation pay off? A configurational analysis of the performance effects of orientations, strategies, and market conditions
R.T. Frambach (Speaker), P. Fiss (Speaker) & P. Ingenbleek (Speaker)
4 Feb 2010Activity: Lecture / Presentation › Academic
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How forced use of technology-based self-service affects consumers' post-adoption evaluation: the role of technology and service expertise
M.J. Reinders (Speaker), R.T. Frambach (Speaker) & M.H.P. Kleijnen (Speaker)
1 Jun 2010Activity: Lecture / Presentation › Academic
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Should I Stay or Should I Go? The Role of Need for Uniqueness in the Innovation Process
M.J. Reinders (Speaker), R.T. Frambach (Speaker) & M.H.P. Kleijnen (Speaker)
15 Feb 2008Activity: Lecture / Presentation › Academic
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University of Southern California, Los Angeles
R.T. Frambach (Visiting researcher)
2008Activity: Visiting an external institution › Visiting an external academic institution
Prizes / Grants
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Best marketing book of the year: "Doet marketing ertoe?"
Frambach, Ruud (Recipient), 27 Nov 2018
Prize / Grant: Prize › Societal
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Finalist Best Paper Award, Journal of Services Research
Reinders, M.J. (Recipient), Dabholkar, P.A. (Recipient) & Frambach, Ruud (Recipient), 2009
Prize / Grant: Prize › Academic
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Nominatie Wetenschapsprijs van het jaar 2011
Reinders, M.J. (Recipient), Dabholkar, P.A. (Recipient) & Frambach, Ruud (Recipient), 2011
Prize / Grant: Prize › Academic
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Top cited article 2007-2011
Frambach, Ruud (Recipient), Roest, H.C.A. (Recipient) & Krishnan, T.V. (Recipient), 2012
Prize / Grant: Prize › Academic
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Winner Best Poster Presentation Award
Frambach, Ruud (Recipient), Fiss, P. (Recipient) & Ingenbleek, P. (Recipient), 4 Feb 2010
Prize / Grant: Prize › Academic