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Research Output 1993 2018

2018

Doet marketing ertoe? Effectieve marketing door te sturen op waarde

Frambach, R. T., 2018, Amsterdam: Boom uitgevers. 183 p.

Research output: Book / ReportBookProfessional

Harnessing Ancestral Roots to Grow a Sustainable World

van der Wal, A. J., 2018, 168 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access
File
2017

Marketingstrategie: Praktische inzichten voor een succesvol marketingplan

Frambach, R. T. & Nijssen, E. J., 2017, 6th ed. Noordhoff. 204 p.

Research output: Book / ReportBookProfessional

2016

How important is customer orientation for firm performance? A fuzzy set analysis of orientations, strategies, and environments

Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2016, In : Journal of Business Research. 69, 4, p. 1428-1436 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Customer orientation
Fuzzy sets
Firm performance
Market conditions
Configurational approach
2015

Consumer Innovation Adoption

Frambach, R. T., 2015, Empirical Generalizations about Marketing Impact. Hanssens, D. M. (ed.). Cambridge, MA: Marketing Science Institute, p. 95-96 2 p. (Relevant Knowledge Series).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Mandatory use of technology-based self-service: does expertise help or hurt?

Reinders, M. J., Frambach, R. T. & Kleijnen, M. H. P., 2015, In : European Journal of Marketing. 49, 1/2, p. 190-211

Research output: Contribution to JournalArticleAcademicpeer-review

Expertise
Technology-based self-service
Evaluation
Self-service technology
Disconfirmation
2013

Best Practices for New Product Pricing: Impact on Market Performance and Price Level under Different Conditions

Ingenbleek, P. T. M., Frambach, R. T. & Verhallen, T. M. M., 2013, In : Journal of Product Innovation Management. 30, 3, p. 560-573

Research output: Contribution to JournalArticleAcademicpeer-review

Costs
Market performance
Price level
New products
Pricing

Marketingstrategie (5e druk)

Frambach, R. T. & Nijssen, E. J., 2013, Groningen: Noordhoff. 206 p.

Research output: Book / ReportBookProfessional

Pricing in the International Takeoff of New Products

Chandrasekaran, D., Arts, J. W. C., Tellis, G. J. & Frambach, R. T., 2013, In : International Journal of Research in Marketing. 30, 3, p. 249-264

Research output: Contribution to JournalArticleAcademicpeer-review

New products
Pricing
Price volatility
Relative prices
Consumer electronics

Testing High Performance Configurations: A Five-Step Model Using Fuzzy Set {QCA}

Frambach, R. T., Fiss, P. C. & Ingenbleek, P. T. M., 2013, In : Academy of Management Proceedings . 2013, 1, p. --

Research output: Contribution to JournalArticleAcademicpeer-review

High performance
Qualitative comparative analysis
Testing
Fuzzy sets
Market conditions
2012

Encouraging innovation in business relationships - A research note

Mooi, E. A. & Frambach, R. T., 2012, In : Journal of Business Research. 65, 7, p. 1025-1030

Research output: Contribution to JournalArticleAcademicpeer-review

Business relationships
Innovation
Buyers
Suppliers
Objectivity
2011

De invloed van gedwongen gebruik van technology-based self service

Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2011, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie. Dekker, P., Bronner, A. E., de Leeuw, E., Paas, L. J., de Ruyter, K., Smidts, A. & Wieringa, J. E. (eds.). Haarlem: Spaar-en-Hout, p. 171-186

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Generalizations on consumer innovation adoption: A meta-analysis on the drivers of intention and behavior

Arts, J. W. C., Frambach, R. T. & Bijmolt, T. H. A., 2011, In : International Journal of Research in Marketing. 28, 2, p. 134-144

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
File
Innovation adoption
Meta-analysis
Innovation
Services marketing
New products

Innovations in retail business models

Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C., 2011, In : Journal of Retailing. 87, 1, p. S3-S16

Research output: Contribution to JournalArticleAcademicpeer-review

Retail
Business model
Innovation
Retailing
Business model innovation

On the strategic role of marketing within the firm

Frambach, R. T., 2011, Liber Amicorum in honor of Peter S.H. Leeflang. Wieringa, J. E., Verhoef, P. C. & Hoekstra, J. C. (eds.). Groningen: RUG, p. 41--52

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

File
2010

Managing consumer resistance to innovations

Reinders, M. J., 2010, Amsterdam: Thela Thesis. 126 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access
File

Marketing strategies for sustainable development

Ingenbleek, P. & Frambach, R. T., 2010, Towards effective food chains. Models and applications. Trienekens, J., Top, J., van der Vorst, J. & Beulens, A. (eds.). Wageningen: Wageningen Academic Publishers, p. 25-46

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

The role of value-informed pricing in market-oriented product innovation management

Ingenbleek, P., Frambach, R. T. & Verhallen, T. M. M., 2010, In : Journal of Product Innovation Management. 27, 7, p. 1032-1046

Research output: Contribution to JournalArticleAcademicpeer-review

Innovation
Costs
Product development
Product innovation management
Pricing

Using product bundling as facilitator of the adoption process of radical innovations

Reinders, M. J., Frambach, R. T. & Schoormans, J., 2010, In : Journal of Product Innovation Management. 27, 7, p. 1127-1140

Research output: Contribution to JournalArticleAcademicpeer-review

Innovation
Facilitators
Radical innovation
Product bundling
Managers

Using the weapons you have: the role of resources and competitor orientation as enablers and inhibitors of competitive reaction to new products

Debruyne, M. S. M., Frambach, R. T. & Moenaert, R. K., 2010, In : Journal of Product Innovation Management. 27, 2, p. 161-178

Research output: Contribution to JournalArticleAcademicpeer-review

Moderators
Product development
Marketing
Decision making
Availability
2009

A stakeholder perspective on buyer-supplier conflict

Mooi, E. A. & Frambach, R. T., 2009, In : Journal of Marketing Channels. 16, 4, p. 291-307

Research output: Contribution to JournalArticleAcademicpeer-review

Marketing meer naar de top

Frambach, R. T. & Leeflang, P. S. H., 2009, In : Tijdschrift voor Marketing. 43, 2 (Februari), p. 45-47

Research output: Contribution to JournalArticleProfessional

Marketingstrategie

Frambach, R. T. & Nijssen, E. J., 2009, Groningen: Noordhoff Publishers.

Research output: Book / ReportBookProfessional

2008

Consequences of Forcing Consumers to Use Technology-Based Self-Service

Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2008, In : Journal of Service Research. 11, 2, p. 107-123

Research output: Contribution to JournalArticleAcademicpeer-review

Essays on new product adoption and diffusion

Arts, J. W. C., 2008

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access
File

Marketing aan de top

Frambach, R. T. & Leeflang, P. S. H., 2008, Amsterdam: Financial Times/Prentice Hall.

Research output: Book / ReportBookAcademic

2007

Customer evaluations of self-service technologies in public transport

Reinders, M. J., van Hagen, M. & Frambach, R. T., 2007, Proceedings of European Transport Conference 2007. ETC

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles

Reinders, M. J., Frambach, R. T. & Schoorman, J. P. L., 2007, Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference. Reykjavic, Iceland: EMAC, p. 188-188

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Forced Adoption of Self-Service Technologies: An Exploration of Antecedents and Consequences of Consumers’ Perceived Decisional Control

Reinders, M. J., Frambach, R. T. & Dabholkar, P. A., 2007, 2007 AMA Winter Educators’ Conference: Marketing theory and applications. Dixon, A. L. & Machleit, K. A. (eds.). Chicago: AMA, p. 85-86

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Inter-organizational cooperation, conflict, and change

Mooi, E. A., 2007, Amsterdam: Tinbergen Instituut. 163 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access
File

The impact of consumer Internet experience on channel preference and usage intentions across the different stages of the buying process

Frambach, R. T., Roest, H. C. A. & Krishnan, T. V., 2007, In : Journal of Interactive Marketing. 21, 2, p. 26-41

Research output: Contribution to JournalArticleAcademic

2006

De evaluatie door klanten van self-service technologiën in het openbaar vervoer

van Hagen, M., Frambach, R. T. & Reinders, M. J., 2006, Colloquium Vervoersplanologisch Speurwerk.

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

Marketing Strategies for Sustainability

Ingenbleek, P., Crul, L., Frambach, R. T. & Rietveld, R. L., 2006, Zoetermeer: TransForum. 39 p. (The Mobilisation of Sustainable Consumption; no. 3)

Research output: Book / ReportReportProfessional

2005

Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2005, Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy: European Marketing Academy (EMAC)

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Marketingstrategie

Frambach, R. T. & Nijssen, E. J., 2005, Groningen: Stenfert Kroese (Wolters-Noordhoff).

Research output: Book / ReportBookProfessional

Market structures in arts and entertainment

Boter, J., 2005, Amsterdam: Jaap Boter. 128 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access
File

The Adoption of Information Technology in the Sales Force’

Schillewaert, N., Ahearne, M., Frambach, R. T. & Moenaert, R., 2005, In : Industrial Marketing Management. 34, p. 323-336

Research output: Contribution to JournalArticleAcademicpeer-review

Adoption of information technology
Sales force
Salespeople
Personal innovativeness
Line managers

The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us?

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2005, The Marketing Process in Organizational Competence. Sanchez, R. & Freiling, J. (eds.). Oxford, UK: Elsevier, p. 99-119 21 p. (Research in Competence-Based Management).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2004

Determinants of Consumer innovation adoption: a meta-analysis of three decades of research in marketing

Frambach, R. T., Arts, J. W. C. & Bijmolt, T. H. A., 2004, Marketing Science Conference. Stremersch, S. (ed.). Rotterdam: INFORMS, p. 64-64 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2004, Worldwide Marketing?. Munuera, J. (ed.). Murcia, Spanje: EMAC

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Is customer value pricing always best practice? An empirical validation

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2004, Marketing Science Conference. Stremersch, S. (ed.). Rotterdam: INFORMS, p. 76-76 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Prijsbepaling is ook belangrijk bij innovatie

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2004, In : Economisch Statistische Berichten. 89, 4428, p. 114-116 3 p.

Research output: Contribution to JournalArticleProfessional

2003

Buying Modular Systems in Technology-Intensive Markets

Frambach, R. T., Stremersch, S., Weiss, A. M. & Dellaert, B., 2003, In : JMR. Journal of Marketing Research. 40, augustus, p. 335-350 16 p.

Research output: Contribution to JournalArticleAcademic

Buyers
System integration
Purchase
Leakage
Transaction costs

Buying Modular Systems in Technology-Intensive Markets

Frambach, R. T., Stremersch, S., Weiss, A. M. & Dellaert, B., 2003, Marketing Science Conference. INFORMS

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2003, MSI Conference on Global Marketing. Lehmann, D. & Dekimpe, M. (eds.). Marketing Science Institute

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Culture's influence on Innovation adoption. A global study of managers' adoption intention of telecom innovations

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2003, Amsterdam: Informatiekunde, Marketing en Logistiek (IML), 38 p. (FEWEB Research Memorandum; no. 2003-14).

Research output: Working paperProfessional

File

Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.

Frambach, R. T. & Agarwal, M., 2003, onbekend: VU Vrije Universiteit. (VU/FEWEB Research Memorandum; no. 2003-15)

Research output: Book / ReportReportAcademic

File

Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2003, Marketing Science Conference. INFORMS

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

Successful New Product Pricing Practices: A Contingency Approach

Ingenbleek, P. T. M., Debruyne, M., Frambach, R. T. & Verhallen, T. M. M., 2003, In : Marketing Letters. 14, 4, p. 289-305

Research output: Contribution to JournalArticleAcademic

Product pricing
New products
Contingency approach
Pricing
Competitive intensity