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Research Output 1993 2018

2003

The Impact of Strategic Flexibility on Successful Direct Channel Additions

Mooi, E. A. & Frambach, R. T., 2003, EMAC. Glasgow, Schotland, 8 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

The influence of business strategy on new product activity: the role of market orientation

Frambach, R. T., Prabhu, J. & Verhallen, T. M. M., 2003, In : International Journal of Research in Marketing. 20, 4, p. 377-397 20 p.

Research output: Contribution to JournalArticleAcademic

Customer orientation
New products
Market orientation
Business strategy
Competitor orientation
2002

Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2002, Marketing in a Changing World. Scope, Opportunities and Challenges. Braga, Portugal: EMAC/University of Minho, 5 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Money for Value: pricing from a resource-advantage perpective

Ingenbleek, P., 2002, Tilburg: Universiteit van Tilburg. 200 p.

Research output: PhD ThesisPhD Thesis - Research external, graduation externalAcademic

Organizational innovaton adoption: a multi-level framework of determinants and opportunities for future research

Frambach, R. T. & Schillewaert, N., 2002, In : Journal of Business Research. 55, 2, p. 163-176 14 p.

Research output: Contribution to JournalArticleAcademic

Marketing
Innovation adoption
Innovation
Suppliers
Inhibitor
2001

Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation

Frambach, R. T., Debruyne, M. & Verhallen, T. M. M., 2001, Rethinking European Marketing; Proceedings from the 30th EMAC Conference. Breivik, E., Falkenberg, A. W. & Gronhaug, K. (eds.). Bergen, Noorwegen: Norges Haldeshoyskole/EMAC, p. 75 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Creating Customer Value Through Strategic Marketing Planning

Frambach, R. T. & Nijssen, E. J., 2001, Boston/Dordrecht/ London: Kluwer Academic Publishers. 152 p.

Research output: Book / ReportBookAcademic

Determinants of the Adoption of New Product Development Tools by Industrial Firms [Abstracted]

Frambach, R. T. & Nijssen, E. J., 2001, In : Journal of Product Innovation Management. 18, 2, p. 125-126 2 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Effective Pricing of New Products in a Competitive Context

Frambach, R. T., Ingenbleek, P., Debruyne, M. & Verhallen, T. M. M., 2001, Rethinking European Marketing; Proceedings from the 30th EMAC Conference. Breivik, E., Falkenburg, A. W. & Gronhaug, K. (eds.). Bergen, Noorwegen: Norges Haldelshoyskole/EMAC, p. 30 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

On cost-informed pricing and customer value: A resource-advantage perspective on industrial innovation pricing practices

Frambach, R. T., Ingenbleek, P., Debruyne, M. & Verhallen, T. M. M., 2001, Amsterdam: Faculteit der Economische Wetenschappen en Bedrijfskunde. 29 p. (Serie Research Memoranda; no. 2001-38)

Research output: Book / ReportReportProfessional

File

Strategie in Marketing; Over uitgangspunten, spanningen en toekomstperspectieven

Frambach, R. T., 2001, Amsterdam: VU Boekhandel/Uitgeverij Amsterdam. 38 p.

Research output: Book / ReportInaugural speechProfessional

The purchasing of full-service contracts: An exploratory study within the industrial maintenance market

Stremersch, S., Wuyts, S. & Frambach, R. T., 2001, In : Industrial Marketing Management. 30, 1, p. 1-12 12 p.

Research output: Contribution to JournalArticleAcademicpeer-review

2000

Determinants of the adoption of new product development tools by industrial firms

Nijssen, E. J. & Frambach, R. T., 2000, In : Industrial Marketing Management. 29, 2, p. 121-131 11 p.

Research output: Contribution to JournalArticleAcademic

Does Size Matter? Disentangling Consumer's Bundling Preferences

Frambach, R. T., Agarwal, M. K. & Stremersch, S., 2000, Amsterdam: Informatiekunde, Marketing en Logistiek (IML). 37 p. (Research Memoranda; no. 2000-33)

Research output: Book / ReportReportAcademic

File

The Acceptance of Information Technology in the Sales Force

Frambach, R. T., Schillewaert, N., Ahearne, M. J. & Moenaert, R. K., 2000, USA: Institute for the Study of Business Markets (ISBM). 49 p. (ISBM WP; no. 15-2000)

Research output: Book / ReportReportAcademic

The influence of Business Strategy on New Product Activity: The mediating role of Market Orientation

Frambach, R. T., Prabhu, J. & Verhallen, T. M. M., 2000, onbekend: Informatiekunde, Marketing en Logistiek (IML). 41 p. (Research Memoranda; no. 2000-34)

Research output: Book / ReportReportAcademic

File
1999

Exploratory results on the importance of R&D knowledge domains in businesses with different strategies

Langerak, F., Nijssen, E., Frambach, R. & Gupta, A., Jul 1999, In : R and D Management. 29, 3, p. 209-217 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Industry
Managers
Domain knowledge
Snow
Business environment
1998

Adoption of a service innovation in the business market: An empirical test of supply-side variables

Frambach, R. T., Barkema, H. G., Nooteboom, B. & Wedel, M., 1998, In : Journal of Business Research. 41, 2, p. 161-174 14 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Service innovation
Supply side
Empirical test
Business markets
Adoption of innovations

Market research companies and new product development tools

Nijssen, E. J. & Frambach, R. T., 1 Aug 1998, In : Journal of Product & Brand Management. 7, 4, p. 305-318 14 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Product development
Industry
New product development
Market research
Standardization

Strategy-Based Segmentation of Industrial Markets

Verhallen, T. M. M., Frambach, R. T. & Prabhu, J., Jul 1998, In : Industrial Marketing Management. 27, 4, p. 305-313 9 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Industrial markets
Segmentation
Buying behaviour
Firm strategy
Predictors
1997

Consultative selling in financial services: An observational study of the mortgage mediation process

Verhallen, T. M. M., Greve, H. & Frambach, R. T., 1 Apr 1997, In : International Journal of Bank Marketing. 15, 2, p. 54-59 6 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Observational study
Mediation
Interaction
Financial services
Mortgages

Proactive product service strategies an application in the European health market

Frambach, R. T., Wels-Lips, I. & Gündlach, A., Jul 1997, In : Industrial Marketing Management. 26, 4, p. 341-352 12 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Service strategy
Health
Suppliers
Market segments
Relative importance
1996

Strategic marketing research

Bijmolt, T. H. A., Frambach, R. T. & Verhallen, T. M. M., 1996, In : Journal of Marketing Management. 12, 1-3, p. 83-98 16 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Strategic marketing
Marketing research
Marketing management
New product development
Market analysis
1993

An integrated model of organizational adoption and diffusion of innovations

Frambach, R. T., 1993, In : European Journal of Marketing. 27, 5, p. 22-41

Research output: Contribution to JournalArticleAcademicpeer-review

Integrated model
Diffusion model
Adoption of innovations
Diffusion of innovation
Competitive environment