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Research Output 1993 2018

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Book
2018

Doet marketing ertoe? Effectieve marketing door te sturen op waarde

Frambach, R. T., 2018, Amsterdam: Boom uitgevers. 183 p.

Research output: Book / ReportBookProfessional

2017

Marketingstrategie: Praktische inzichten voor een succesvol marketingplan

Frambach, R. T. & Nijssen, E. J., 2017, 6th ed. Noordhoff. 204 p.

Research output: Book / ReportBookProfessional

2013

Marketingstrategie (5e druk)

Frambach, R. T. & Nijssen, E. J., 2013, Groningen: Noordhoff. 206 p.

Research output: Book / ReportBookProfessional

2009

Marketingstrategie

Frambach, R. T. & Nijssen, E. J., 2009, Groningen: Noordhoff Publishers.

Research output: Book / ReportBookProfessional

2008

Marketing aan de top

Frambach, R. T. & Leeflang, P. S. H., 2008, Amsterdam: Financial Times/Prentice Hall.

Research output: Book / ReportBookAcademic

2005

Marketingstrategie

Frambach, R. T. & Nijssen, E. J., 2005, Groningen: Stenfert Kroese (Wolters-Noordhoff).

Research output: Book / ReportBookProfessional

2001

Creating Customer Value Through Strategic Marketing Planning

Frambach, R. T. & Nijssen, E. J., 2001, Boston/Dordrecht/ London: Kluwer Academic Publishers. 152 p.

Research output: Book / ReportBookAcademic

2000