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Research Output 1993 2018

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2006

Marketing Strategies for Sustainability

Ingenbleek, P., Crul, L., Frambach, R. T. & Rietveld, R. L., 2006, Zoetermeer: TransForum. 39 p. (The Mobilisation of Sustainable Consumption; no. 3)

Research output: Book / ReportReportProfessional

2003

Customized Service Bundles in a Competitive Context: Integrating Consumers' Bundling, Brand and Quantity Decisions.

Frambach, R. T. & Agarwal, M., 2003, onbekend: VU Vrije Universiteit. (VU/FEWEB Research Memorandum; no. 2003-15)

Research output: Book / ReportReportAcademic

File
2001

On cost-informed pricing and customer value: A resource-advantage perspective on industrial innovation pricing practices

Frambach, R. T., Ingenbleek, P., Debruyne, M. & Verhallen, T. M. M., 2001, Amsterdam: Faculteit der Economische Wetenschappen en Bedrijfskunde. 29 p. (Serie Research Memoranda; no. 2001-38)

Research output: Book / ReportReportProfessional

File
2000

Does Size Matter? Disentangling Consumer's Bundling Preferences

Frambach, R. T., Agarwal, M. K. & Stremersch, S., 2000, Amsterdam: Informatiekunde, Marketing en Logistiek (IML). 37 p. (Research Memoranda; no. 2000-33)

Research output: Book / ReportReportAcademic

File

The Acceptance of Information Technology in the Sales Force

Frambach, R. T., Schillewaert, N., Ahearne, M. J. & Moenaert, R. K., 2000, USA: Institute for the Study of Business Markets (ISBM). 49 p. (ISBM WP; no. 15-2000)

Research output: Book / ReportReportAcademic

The influence of Business Strategy on New Product Activity: The mediating role of Market Orientation

Frambach, R. T., Prabhu, J. & Verhallen, T. M. M., 2000, onbekend: Informatiekunde, Marketing en Logistiek (IML). 41 p. (Research Memoranda; no. 2000-34)

Research output: Book / ReportReportAcademic

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