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Research Output 1993 2018

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Chapter
2015

Consumer Innovation Adoption

Frambach, R. T., 2015, Empirical Generalizations about Marketing Impact. Hanssens, D. M. (ed.). Cambridge, MA: Marketing Science Institute, p. 95-96 2 p. (Relevant Knowledge Series).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2011

De invloed van gedwongen gebruik van technology-based self service

Reinders, M. J., Dabholkar, P. A. & Frambach, R. T., 2011, Ontwikkelingen in het marktonderzoek: Jaarboek MarktOnderzoekAssociatie. Dekker, P., Bronner, A. E., de Leeuw, E., Paas, L. J., de Ruyter, K., Smidts, A. & Wieringa, J. E. (eds.). Haarlem: Spaar-en-Hout, p. 171-186

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

On the strategic role of marketing within the firm

Frambach, R. T., 2011, Liber Amicorum in honor of Peter S.H. Leeflang. Wieringa, J. E., Verhoef, P. C. & Hoekstra, J. C. (eds.). Groningen: RUG, p. 41--52

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

File
2010

Marketing strategies for sustainable development

Ingenbleek, P. & Frambach, R. T., 2010, Towards effective food chains. Models and applications. Trienekens, J., Top, J., van der Vorst, J. & Beulens, A. (eds.). Wageningen: Wageningen Academic Publishers, p. 25-46

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

2005

The Relation Between Firms' Strategic Orientation and Capabilities: What do their Strategic Marketing Plans Tell Us?

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2005, The Marketing Process in Organizational Competence. Sanchez, R. & Freiling, J. (eds.). Oxford, UK: Elsevier, p. 99-119 21 p. (Research in Competence-Based Management).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic