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Research Output 1993 2018

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Conference contribution
2007

Customer evaluations of self-service technologies in public transport

Reinders, M. J., van Hagen, M. & Frambach, R. T., 2007, Proceedings of European Transport Conference 2007. ETC

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Enhancing the Comprehension and Evaluation of Radical Innovations: The Strategic Use of Product Bundles

Reinders, M. J., Frambach, R. T. & Schoorman, J. P. L., 2007, Flexible Marketing in an unpredictable World, Proceedings of the 36th EMAC Conference. Reykjavic, Iceland: EMAC, p. 188-188

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Forced Adoption of Self-Service Technologies: An Exploration of Antecedents and Consequences of Consumers’ Perceived Decisional Control

Reinders, M. J., Frambach, R. T. & Dabholkar, P. A., 2007, 2007 AMA Winter Educators’ Conference: Marketing theory and applications. Dixon, A. L. & Machleit, K. A. (eds.). Chicago: AMA, p. 85-86

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2006

De evaluatie door klanten van self-service technologiën in het openbaar vervoer

van Hagen, M., Frambach, R. T. & Reinders, M. J., 2006, Colloquium Vervoersplanologisch Speurwerk.

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

2005

Influence of National Culture on Innovation Adoption in a Business Context: Explorations on a Global Scale

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2005, Rejuvenating marketing: contamination, innovation, integration. Proceedings of the 34th EMAC Conference. Milan, Italy: European Marketing Academy (EMAC)

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2004

Determinants of Consumer innovation adoption: a meta-analysis of three decades of research in marketing

Frambach, R. T., Arts, J. W. C. & Bijmolt, T. H. A., 2004, Marketing Science Conference. Stremersch, S. (ed.). Rotterdam: INFORMS, p. 64-64 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Increasing profit margins of innovations: an empirical analysis of firms' pricing practices

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2004, Worldwide Marketing?. Munuera, J. (ed.). Murcia, Spanje: EMAC

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Is customer value pricing always best practice? An empirical validation

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2004, Marketing Science Conference. Stremersch, S. (ed.). Rotterdam: INFORMS, p. 76-76 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2003

Buying Modular Systems in Technology-Intensive Markets

Frambach, R. T., Stremersch, S., Weiss, A. M. & Dellaert, B., 2003, Marketing Science Conference. INFORMS

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Culture's influence on innovation adoption: a global study on the adoption propensity of a telecom innovation by business managers

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2003, MSI Conference on Global Marketing. Lehmann, D. & Dekimpe, M. (eds.). Marketing Science Institute

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction

Frambach, R. T., Ingenbleek, P. & Verhallen, T. M. M., 2003, Marketing Science Conference. INFORMS

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

The Impact of Strategic Flexibility on Successful Direct Channel Additions

Mooi, E. A. & Frambach, R. T., 2003, EMAC. Glasgow, Schotland, 8 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

2002

Culture's influence on innovation adoption: Do findings from consumer contexts apply to business markets? A global study on the adoption propensity of an incremental and radical telecom innovation by business managers

Frambach, R. T., van Herk, H. & Agarwal, M. K., 2002, Marketing in a Changing World. Scope, Opportunities and Challenges. Braga, Portugal: EMAC/University of Minho, 5 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

2001

Antecedents to Competitive Reaction: A Conceptual Framework for New Product Interpretation

Frambach, R. T., Debruyne, M. & Verhallen, T. M. M., 2001, Rethinking European Marketing; Proceedings from the 30th EMAC Conference. Breivik, E., Falkenberg, A. W. & Gronhaug, K. (eds.). Bergen, Noorwegen: Norges Haldeshoyskole/EMAC, p. 75 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Effective Pricing of New Products in a Competitive Context

Frambach, R. T., Ingenbleek, P., Debruyne, M. & Verhallen, T. M. M., 2001, Rethinking European Marketing; Proceedings from the 30th EMAC Conference. Breivik, E., Falkenburg, A. W. & Gronhaug, K. (eds.). Bergen, Noorwegen: Norges Haldelshoyskole/EMAC, p. 30 1 p.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review