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RVO - MIT Feasibility Study Grant

Fitsurance - your way to a healthy, productive and cheerful workforce 


This feasibility study investigates the development of the Fitsurance app, a mobile application (iOS and Android) that is part of the Fitsurance platform. The goal of Fitsurance is to improve health and wellbeing of employees. The app must improve health through automated health data analysis and personalized feedback. This project is in line with the objectives of the top sector 'High-tech Systems & Materials and ICT'. This study has a focus on the sub-theme “ICT for monitoring and control” as the app aims to monitor health and give the user control over one’s health. Another related sub-theme is “Big Data”. Based on Big Data, the content of the app and the personalized feedback messages can be tailored to the needs and requirements of the individual. The technical feasibility question is whether it is possible to stimulate healthy behaviour through personalized feedback in an app and what is the necessary software to make this possible. This algorithm must learn from the data input and send the user updates, reminders and motivational messages (push-notifications). This feasibility study will investigate the possibilities of such an algorithm and the necessary minimum data-set to enable the desired functionalities in the app.

Rising healthcare costs and absenteeism from work are a big and expensive problem. These increasing health care costs are partially consequences of physical inactivity, a sedentary lifestyle and poor dietary choices, resulting in an increased occurrence of non-communicable diseases. Combining physical activity and healthy dietary habits seem to be the key to accomplish a decrement in health care costs. Fitsurance therefore focuses on preventing diseases rather than curing diseases by introducing a new system in which leisure time physical activity is encouraged. Fitsurance sees it as their mission to support a healthy, productive and cheerful workforce.


NWO Take-off Phase-1 Grant

Fitsurance - Health is Wealth


Health costs in the Netherlands are rising faster than the GNP. The rise in costs is partly due to the lack of sufficient daily activity, poor dietary choices and in some cases lack of knowledge about general health. As a result of this, the incidence and prevalence of cardiovascular diseases, diabetes and cancer is increasing with a concomitant substantial rise in health costs as a result. To tackle this problem, the population needs to live more healthily and this can be realized by increasing the general awareness of health. We want to achieve this by offering individuals a health check-up linked to a consultation about exercise and nutrition. The consultation will be offered through a mobile application that will also monitor the daily activity. Not only the population will benefit from this, but also companies (decrease in sick leave), health insurers (decrease in medical costs and incidence of illness) and the government (healthier population) benefit.

Fingerprint Dive into the research topics where Sauvik Das Gupta is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Research Output 2018 2019

The Metabolic Cost of Walking in healthy young and older adults – A Systematic Review and Meta Analysis

Das Gupta, S., Bobbert, M. F. & Kistemaker, D. A., 1 Dec 2019, In : Scientific Reports. 9, p. 1-10 10 p., 9956.

Research output: Contribution to JournalReview articleAcademicpeer-review

Open Access
Young Adult
Costs and Cost Analysis


Das Gupta, S., Bobbert, M. & Kistemaker, D. A., 8 Mar 2019.

Research output: Contribution to ConferencePosterAcademic

P 097—Metabolic cost of transport in over-ground and treadmill walking of healthy elderly and effects of a treadmill familiarization protocol

Das Gupta, S., Faber, H., Kistemaker, D. & Bobbert, M., Sep 2018, In : Gait and Posture. 65, Supplement 1, p. 389-392 4 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Costs and Cost Analysis
Basal Metabolism
Oxygen Consumption