If you made any changes in Pure these will be visible here soon.

Personal profile

Personal information

Seongun Jeon (1989) is a Ph.D. candidate at the Marketing Department of the Vrije Universiteit Amsterdam. He holds a Research Master’s degree in Marketing from Tilburg University (2019), a Master’s degree in Marketing from Seoul National University (2017), and a Bachelor's degree in Business Administration from Hanyang University (2015).

Research

Much uncertainty still exists about how copycats, products that imitate visual features of original products to take advantage of the latter's positive associations and marketing efforts, should be designed and marketed. His research aims to advance our understanding of product imitation strategies.

Teaching

Tutorial Teacher 

  Nudge: Influencing Behavior (BSc, Minor Understanding and Influencing Decisions in Business and Society)

Master Thesis Supervision

   MSc Marketing

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint

Dive into the research topics where Seongun Jeon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 13 Similar Profiles
If you made any changes in Pure these will be visible here soon.