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Personal information

Seongun Jeon (pronounced as Seung-woon, but people simply call him Jeon) is a Ph.D. candidate at the Marketing Department of the Vrije Universiteit Amsterdam. He holds a Research Master’s degree in Marketing from Tilburg University (2019), a Master’s degree in Marketing from Seoul National University (2017), and a Bachelor's degree in Business Administration from Hanyang University (2015).


Much uncertainty still exists about how copycats, products that imitate visual features of original products to take advantage of the latter's positive associations and marketing efforts, should be designed and marketed. His research aims to advance our understanding of product imitation strategies. He is currently supervised by Femke van Horen, Peeter Verlegh, and Michail Kokkoris for this project.


Tutorial Teacher 

  Nudge: Influencing Behavior (BSc, Minor Understanding and Influencing Decisions in Business and Society)

Master Thesis Supervision

   MSc Marketing

Bachelor Thesis Supervision

   BSc International Business Administration

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