Research output per year
Research output per year
Personal profile
Personal information
Seongun Jeon (people simply call him 'Jeon') is a Ph.D. candidate at the Marketing Department of the Vrije Universiteit Amsterdam. Jeon holds a Research Master’s degree in Marketing from Tilburg University (2019), a Master’s degree in Marketing from Seoul National University (2017), and a Bachelor's degree in Business Administration from Hanyang University (2015).
Jeon has recently joined the University of Bristol Business School as a lecturer (assistant professor).
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Dive into the research topics where Seongun Jeon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Essays on Consumer Response to Copycats
Jeon, S., 18 Jun 2024, 200 p.Research output: PhD Thesis › PhD-Thesis - Research and graduation internal
Open AccessFile327 Downloads (Pure) -
Co-creation of background music: A key to innovating coffee shop management
Jeon, S., Park, C. & Yi, Y., 2016, In: International Journal of Hospitality Management. 58, p. 56-65Research output: Contribution to Journal › Article › Academic › peer-review
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How humor affects copycat preference: The role of acknowledging imitation
Seongun Jeon (Speaker), Femke van Horen (Speaker) & Michail Kokkoris (Speaker)
26 Oct 2023 → 28 Oct 2023Activity: Lecture / Presentation › Academic
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Humorous Acknowledgment of Copycatting Enhances Consumer Preference for Copycats by Attenuating Perceived Deception
Seongun Jeon (Speaker), Femke van Horen (Speaker) & Michail Kokkoris (Speaker)
20 May 2022 → 22 May 2022Activity: Lecture / Presentation › Academic
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Society for Consumer Psychology (External organisation)
Seongun Jeon (Member)
2022 → …Activity: Membership › Academic
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Association for Consumer Research (External organisation)
Seongun Jeon (Member)
2020 → …Activity: Membership › Academic
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Association for Consumer Research 51st Annual Conference
Seongun Jeon (Participant), Femke van Horen (Participant), Peeter Verlegh (Participant) & Keith Wilcox (Participant)
1 Oct 2020 → 3 Oct 2020Activity: Participating in or organising an event › Conference › Academic
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