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Sylvia van de Bunt is UNESCO chairholder 'Cross-Cultural Sustainability' CCS) and co-director of the research centre SERVUS at the Department of Management and Organization of the School of Business and Economics of VU Amsterdam. The CCS UNESCO core team at VU includes Prof. dr Fons Trompenaars (Professor Cross-Cultural Management), Sanaz Kateb (PhD candidate) and Gagan Kaur (Project leader South East Asia, VU International Office). The team organizes several events, like recently the UNESCO symposium 'Be the Change' https://vu.nl/en/news/2025/unesco-symposium-be-the-change-at-vu-amsterdam
She is coordinator of VU executive courses in Organizational Behavior&Accountancy and Executive Coaching (3th year), Program Director of Executive Education in Servant-Leadership at VU Business School, and Visiting Professor at University of Suffolk, UK. She is coordinator of a community program ‘Mentoring in cross-cultural communities’ where practitioners (executives, mentors, volunteers, local communities) share knowledge with VU researchers. She was appointed by VU Foundation to lead a VU broad project ‘We Shall Overcome’ 2020-2022 to capture the heritage of Dr Martin Luther King jr. in VU’s identity. Her background is in International Business and Education. She completed her MSc at Groningen University, her PhD ‘Academic Pilgrims’ at Tilburg University, and postgraduate courses at a.o. INSEAD and EFMD.
During the last four decades she has gained extensive supervisory and governing board experience e.g. she was member of the Supervisory Board of Compu’Train and Kennisnet. She is re-elected President of NGVO, the Dutch Speaking Society for Comparative Education, the Flemish/Dutch Member Society of the World Council of Comparative Education Societies (WCCES). In 2025 she was appointed Chair of the WCCES-UNESCO Liaison Standing Committee. https://www.worldcces.org/working-groups She was nominee Best Reviewer of EURAM, President of the Advisory Board of Nova Academy, and member of the Advisory Committee of the Access to Medicine Index. She was VU Advisory Board member of Community Service Learning/A Broader Mind, and is member of the VUvereniging (VU Foundation). Quote elected her one of the 600 most influential Dutch business persons.
She has an international career in business and academia, serving as a management consultant for various international firms, business schools and NGO’s. For the European Commission she was coordinator of a large-scale (12 countries) novel European project FILTER, investigating the integrity and cultural filtering of online content. She published extensively on cross-cultural management, executive education and talent diversity e.g. in handbooks of leading academic Publishers such as Springer, Routledge, Palgrave Macmillan, Wiley, and Jossey-Bass, and in high ranked journals such as Technology Analysis & Strategic Management Journal. She edited the book ‘World Wide Work’ (VU University Press, 2006), co-edited the books ‘Handboek Internationaal Talent’ (Weka, 2007) and ‘Competing for Talent’ (Royal Van Gorcum, 2009). She presented/published papers and organized PDWs at a.o. the Academy of Management, EURAM, EAIE, WCCES and EFMD.
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Personal information
She was appointed Officer of Oranje-Nassau, a royal recognition for >40 years of societal, scientific and volunteer (mentoring) engagement and valorization. In conjunction with Dutch National Kingsday 26 Apil 2022 https://www.heemsteder.nl/lintjesregen-in-bloemendaal/
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education
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SDG 8 Decent Work and Economic Growth
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SDG 10 Reduced Inequalities
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SDG 16 Peace, Justice and Strong Institutions
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Aan de slag met burgerschapsvorming: Jong ontmoet oud via Godfried Bomans
Nagel, F., Goei, S. & van de Bunt, S., 2021, In: Zorg primair. 2021, 1, p. 22-24 3 p.Research output: Contribution to Journal › Article › Professional
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Developing chinese economy overseas: Cross-cultural dilemmas in chinese–Dutch mergers and acquisitions
Bunt, S. V. D. & Chang-Howe, W., 2019, Globalization and Development: Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa. Faghih, N. (ed.). 1 ed. Springer, p. 243-267 25 p. (Contributions to Management Science).Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open AccessFile210 Downloads (Pure) -
Doing business in the Arab world: Unlocking the potential of wasta
Weir, D., Sultan, N. & van de Bunt, S., 2019, Globalization and Development: Entrepreneurship, Innovation, Business and Policy Insights from Asia and Africa. Faghih, N. (ed.). Springer, p. 323-341 19 p. (Contributions to Management Science).Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open AccessFile629 Downloads (Pure) -
Servant leadership as a key for the successful implementation of Corporate Social Responsibility in the pharmaceutical industry
van de Bunt, S. & Salomons, L., 2018, The Palgrave Handbook of Workplace Spirituality and Fulfillment: Volume 1. Roberts, G. E. & Crossman, J. E. (eds.). Springer International Publishing AG, Vol. 1. p. 397-422 26 p.Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
Open AccessFile125 Downloads (Pure) -
Social capital networking in China and the traditional values of Guanxi
Li, Y., Du, J. & van de Bunt, S. G. M., 2016, The political economy of 'Wasta': use and abuse of social capital networking. Ramady, M. (ed.). London: Springer Publishers, p. Ch 14Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic
Courses
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Lecture Series - We Shall Overome
Kateb, S. (Organiser) & Van de Bunt, S. (Organiser)
21 Jan 2026 → 11 Feb 2026Activity: Participating in or organising an event › Other event › Societal
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Lecture Series - We Shall Overcome
Kateb, S. (Organiser) & Van de Bunt, S. (Organiser)
16 Jan 2025 → 6 Feb 2025Activity: Participating in or organising an event › Other event › Societal
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Lecture Series - We Shall Overcome
Kateb, S. (Organiser) & van de Bunt, S. (Organiser)
Dec 2023 → Jan 2024Activity: Participating in or organising an event › Other event › Societal
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Lecture-Series We Shall Overcome
Kateb, S. (Organiser) & Van de Bunt, S. (Organiser)
14 Dec 2022 → 16 Jan 2023Activity: Participating in or organising an event › Other event › Societal
Prizes / Grants
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Cloverleaf Foundation Funding: “We Have a Dream”, SERVUS Masterclasses for mentors and empowerment of local mentoring communities
van de Bunt, S. (Recipient), 2020
Prize / Grant: Grant › Societal
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Nominated for European Mentoring Award 2020: founder SERVUS Platform of Mentoring Communities for region Amsterdam
van de Bunt, S. (Recipient), 2020
Prize / Grant: Prize › Societal
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Oranjefonds Funding for Masterclasses Online Mentoring for vulnerable groups
van de Bunt, S. (Recipient), 2020
Prize / Grant: Grant › Societal
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Royal decoration as Officer of Orange-Nassau
van de Bunt, S. (Recipient), 26 Apr 2022
Prize / Grant: Prize › Societal
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VUVereniging funding: “We Shall Overcome” interviews with VU Alumni who met dr. Martin Luther King jr. when he received VU honorary doctorate in 1965
van de Bunt, S. (Recipient), 2020
Prize / Grant: Grant › Societal
Press/Media
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Sylvia van de Bunt: Dienend leiderschap doe je zo
19/02/20
1 Media contribution
Press/Media: Expert Comment