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I am an assistant professor at VU Amsterdam in the fields of social media, corporate social responsibility, and social movements. Academically, I obtained a master’s degree in both Industrial Engineering & Management and Psychology (cum laude) from the University of Twente, and defended (cum laude) my dissertation 'When Slacktivism Matters' at the same university.

My research interests include online forms of organizing (e.g. slacktivism), online polarization, social evaluation of organizations (e.g. legitimacy and authenticity), corporate social responsibility & activism, and governance of data collaborations.

I co-authored publications in journals such as Organization Science, Social Networks, Journal of Business Ethics, Technological Forecasting & Social Change, Government Information Quarterly, New Media & Society, Nonprofit & Voluntary Sector Quarterly, and Journal of Public Affairs. Also I contributed to interdisciplinary publications in conferences such as EMNLP.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions
  • SDG 17 - Partnerships for the Goals


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