Personal profile
Personal information
I am an associate professor at VU Amsterdam in the fields of social media, corporate social responsibility, and social movements. Academically, I obtained a master’s degree in both Industrial Engineering & Management and Psychology (cum laude) from the University of Twente, and defended (cum laude) my dissertation 'When Slacktivism Matters' at the same university.
My research interests include online forms of organizing (e.g. slacktivism), online polarization (NWO Digital Society grant), social evaluation of organizations (e.g. legitimacy and authenticity), corporate social responsibility & activism, and governance of data collaborations.
I co-authored publications in journals such as Organization Science, Social Networks, Journal of Business Ethics, Technological Forecasting & Social Change, Government Information Quarterly, New Media & Society, Nonprofit & Voluntary Sector Quarterly, and Journal of Public Affairs. Also I contributed to interdisciplinary publications in conferences such as EMNLP.
Ancillary activities
No ancillary activities
Ancillary activities are updated daily
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production -
SDG 16 Peace, Justice and Strong Institutions -
SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Increasing empathy and perspective-taking in controversial discussions: A systematic review and future research directions
Vaassen, C. E., van den Broek, T. A., Aaldering, H. & Beersma, B., May 2026, In: Computers in Human Behavior Reports.Research output: Contribution to Journal › Article › Academic › peer-review
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Pandemic Corporate Citizens: Performing Corporate Citizenship during the COVID-19 Pandemic
Laaksonen, S. M., Olkkonen, L. & van Den Broek, T., 2026, Communicating in the Face of Global Crises: Organization, Strategy, and ‘Doing the Right Thing’. McClellan, J. G., Cassinger, C., Penttilä, V. & Porzionato, M. (eds.). Routledge, p. 46-63 18 p. (Routledge Studies in Communication, Organization, and Organizing).Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review
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CSR authenticity during disruptive events: Exploring social media evaluations of Tesla's ventilator initiative in response to COVID- 19
Al-Busaidi, S., van den Broek, T. & Boersma, K., Oct 2025, In: Business Ethics, the Environment & Responsibility. 34, 4, p. 2226-2242 17 p.Research output: Contribution to Journal › Article › Academic › peer-review
Open AccessFile7 Downloads (Pure) -
Hoe versterken we wederzijds begrip in online burgerberaden? Inzichten uit onderzoek naar online discussies
van den Broek, T., Vaassen , C. E. & Beersma, B., 8 Apr 2025, Een geschenk voor de democratie? Perspectieven op de ontwikkeling van burgerberaden. Moors, H. & Stans, J. (eds.). Boom Publishers, p. 159-184 29 p.Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional
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Scoping Review of the Legitimation Strategies Used by Organizations Engaging in Unlawful Activities
Weissmueller, K. S., van den Broek, T., Krawinkel, J. S. & Watson, S. J., 26 Mar 2025, SocArXiv, p. 1, 51 p.Research output: Working paper / Preprint › Preprint › Academic
Courses
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Individuen, sociale netwerken en technologie
van den Broek, T. & van Ingen, E. 1/09/25 → 31/08/26
Course
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Organizing Social Transformation: From Urban Living Labs to Systemic Change
van den Ende, L. (Project Researcher), Verver, M. (Project Researcher), Resch, B. (Principal Investigator), van den Broek, T. (Project Researcher), Larruina, R. (Project Researcher), Deckers, L. (Project Researcher) & Herzog, S. (Project Researcher)
1/12/23 → 30/11/26
Project: Research
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The Power of Words: The Role of Mediators' Language in lncreasing lntergenerational Empathy in Online Díscussions.
van den Broek, T. (Principal Investigator), Vaassen , C. E. (Project Researcher), Beersma, B. (Project Researcher), Aaldering, H. (Project Researcher) & Ahmed, F. (Project Researcher)
1/08/20 → 31/07/26
Project: Research
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JUST: Justifying the Unjust - A multidisciplinary study exploring and assessing the influence of legitimation strategies for criminal practices on public opinion
Weißmüller, K. S. (Principal Investigator), van den Broek, T. (Project Researcher) & Watson, S. J. (Project Researcher)
1/10/24 → 31/03/25
Project: Research
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Justifying the Unjust: A multidisciplinary study exploring and assessing the influence of legitimation strategies for criminal practices on public opinion
Weißmüller, K. S. (Principal Investigator), van den Broek, T. (Project Researcher) & Watson, S. J. (Project Researcher)
1/10/24 → 31/08/25
Project: Research
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#Hashtag, #Bashtag or #Washtag? Organizations and Organizing on Social Media
van den Broek, T. (Speaker)
15 Aug 2023Activity: Lecture / Presentation › Academic
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EGOS, European Group of Organization Studies (External organisation)
van den Broek, T. (Member)
2017 → …Activity: Membership › Academic
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Academy of Management (External organisation)
van den Broek, T. (Member)
2011 → …Activity: Membership › Academic
Prizes / Grants
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DEVELOPING THE MANAGEMENT STUDIES COMMUNITY
Bacco, F. (Recipient), Sieweke, J. (Recipient), Khanagha, S. (Recipient), van den Broek, T. (Recipient), Ruehle, R. C. (Recipient) & Gillard, E. (Recipient), 8 Dec 2023
Prize / Grant: Grant › Academic
Press/Media
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Ophef, een modern virus dat razendsnel verspreidt en zelfs dodelijk kan zijn
16/03/18
1 Media contribution
Press/Media: Expert Comment