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Personal profile

Personal information

Wendy Günther is a researcher at the KIN Center for Digital Innovation, Vrije Universiteit Amsterdam (VU). She holds a Bachelor’s degree in Computer Science from the University of Amsterdam, a Master’s diploma in “ICT in Business” from Leiden University, and a PhD from the VU, School of Business and Economics. Her research focuses on how organizations can successfully leverage data as strategic resources. This includes studying how organizations develop and implement data-driven strategies; how traditional organizations transform into data-driven organizations, and how organizations can develop, manage, and integrate data-driven solutions effectively and responsibly. 


  • Data as strategic resources
  • Machine learning and artificial intelligence
  • Process research
  • Strategy and strategizing
  • Business model innovation


I teach business administration students about:

  • Data & Analytics 
  • Artificial Intelligence
  • Research Methods 
  • Information Systems 

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