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Personal profile

Personal information

Wendy obtained her bachelor's degree in Computer Science from the University of Amsterdam in 2012. As she got more interested in the way IT is used within organizations, she decided to pursue the master ICT in Business at Leiden University. She completed this master in 2014 and is now a PhD candidate at the Vrije Universiteit, School of Business and Economics. As part of the Knowledge, Information and Innovation research group, she focuses on (big) data-driven business model innovation. This includes studying the use of big data and its influence on existing business models, as well as the process through which data-driven business models become embedded within the organization.  


  • Business model innovation
  • Big data (analytics)
  • Process research
  • Strategy and strategizing


  • Advanced Business Research Methods (Bachelor)
  • Logistics and Information Systems (Bachelor, 2015)
  • Business Information Systems (Bachelor)
  • E-business and Information Management (Bachelor)
  • Research Projects (Quantitative) (Bachelor)

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