• De Boelelaan 1105, VU Main Building A-wing, 5th floor

    1081 HV Amsterdam

    Netherlands

20152019
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Personal profile

Personal information

Wendy obtained her bachelor's degree in Computer Science from the University of Amsterdam in 2012. As she got more interested in the way IT is used within organizations, she decided to pursue the master ICT in Business at Leiden University. She completed this master in 2014 and is now a PhD candidate at the Vrije Universiteit, School of Business and Economics. As part of the Knowledge, Information and Innovation research group, she focuses on (big) data-driven business model innovation. This includes studying the use of big data and its influence on existing business models, as well as the process through which data-driven business models become embedded within the organization.  

Research

  • Business model innovation
  • Big data (analytics)
  • Process research
  • Strategy and strategizing

Teaching

  • Advanced Business Research Methods (Bachelor)
  • Logistics and Information Systems (Bachelor, 2015)
  • Business Information Systems (Bachelor)
  • E-business and Information Management (Bachelor)
  • Research Projects (Quantitative) (Bachelor)

Ancillary activities

No ancillary activities

Ancillary activities are updated daily

Fingerprint Dive into the research topics where Wendy Gunther is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Innovation Engineering & Materials Science
Gold Engineering & Materials Science
Postal services Engineering & Materials Science
Big data Engineering & Materials Science
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Processing Engineering & Materials Science
Literature review Business & Economics
Strategizing Business & Economics

Research Output 2015 2019

  • 3 Abstract
  • 2 Paper
  • 2 Article
  • 1 PhD Thesis - Research VU, graduation VU

Data as Strategic Resources: Studies on How Organizations Explore the Strategic Opportunities of Data

Gunther, W. A., 2019, 204 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Open Access
File

Minding the Data: Strategizing with Data to Create and Appropriate Value

Günther, W., Rezazade Mehrizi, M. H., Huysman, M. & Feldberg, J. F. M., 18 Apr 2018, (Unpublished).

Research output: Contribution to ConferenceAbstractAcademic

Strategizing
Postal service
Service organization

Mind Your Data: An Empirical Analysis of How Data Influence Value Realization

Günther, W., Rezazade Mehrizi, M. H., Huysman, M. & Feldberg, J. F. M., 2018, (Unpublished).

Research output: Contribution to ConferenceAbstractAcademic

Mind Your Data: An Empirical Analysis of How Data Influence Value Realization

Günther, W., Rezazade Mehrizi, M. H., Huysman, M. & Feldberg, J. F. M., 2018, (Unpublished).

Research output: Contribution to ConferencePaperAcademic

Empirical analysis
Resources
Strategizing
Postal service
Service organization

Debating big data: A literature review on realizing value from big data

Günther, W. A., Rezazade Mehrizi, M. H., Huysman, M. & Feldberg, F., 1 Sep 2017, In : Journal of Strategic Information Systems. 26, 3, p. 191-209 19 p.

Research output: Contribution to JournalArticleAcademicpeer-review

Open Access
Economics
Literature review
Big data
Stakeholders
Systematic review

Prizes

Runner-up best paper award JSIS 2017

Wendy Gunther (Recipient), Mohammad Rezazade Mehrizi (Recipient), M.H. Huysman (Recipient) & J.F.M. Feldberg (Recipient), 2017

PrizeAcademic

Big data