Research Output per year
Xiyueyao Luo(1992) is a Ph.D. student at the Marketing Department of the Vrije Universiteit Amsterdam. She holds her first Research Master degree from Rotterdam School of Management, Erasmus University. After graduating from Erasmus University, she received her second Research Master degree (MPhil degree) from the Chinese University of Hong Kong.
Her research interests lie in consumer judgment and decision making. Specifically, she is interested in how uncertainty influences consumers' motivation and how hope would interact with uncertainty (e.g., how people's hope can influence the effort invested in pursuing possible positive outcomes). Besides, she has been also working on projects about resistance to new technology/automation, new technology adoption behavior of the elder group, etc.
Uncertainty is highly prevalent in human life. How does it affect consumer decision-making? To date, research has mainly focused on uncertainty due to choice alternatives and has largely overlooked the motivational aspects of experienced uncertainty. Uncertainty may be motivating, making people exert more effort in consuming products or services. It may also be demotivating, preventing people from adopting uncertainty inducing products, such as disruptive technological innovations. The research aims to get a better understanding of the demotivating and motivating effects of uncertainty, and factors that may alleviate the negative consequences of uncertainty within consumption contexts.
Marketing department, School of Business and Economics, Vrije Universiteit Amsterdam
Theses of MS.c. in Marketing
Tutorial teacher and Guest lecture
Experimental Research, M.Sc. level
Customer and Marketing Analytics, M.Sc. level
Judgment and Decision Making, B.Sc. level
ERIM, Erasmus University Rotterdam, Netherlands, Fall 2015
Teaching Assistant and Lab Consultant
Marketing Strategy Research, M.Sc. level
Consumer Marketing Research, M.Sc. level
No ancillary activities
Ancillary activities are updated daily
Research output: Contribution to Conference › Poster › Professional
Research output: Contribution to Conference › Poster › Academic