dr. Yaser Al-Dhabyani

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Dr. Yaser Al-Dhabyani is a marketing scholar and educator whose work lies at the intersection of culture, technology, and consumer behavior. As a lecturer at the School of Business and Economics at Vrije Universiteit Amsterdam, he brings a fresh, practical perspective to his courses, including Consumer Marketing, Quantitative Research Methods, Marketing II, and Research Paper Writing. His teaching is characterized by innovation and a deep commitment to connecting theoretical insights with real-world applications.

Dr. Al-Dhabyani’s academic journey began with a PhD in Marketing from Anadolu University in Turkey, where his dissertation explored the influence of cultural product consumption on customer perceptions and intentions toward a country and its products. This research established him as an expert in cross-cultural marketing and consumer psychology, paving the way for a career dedicated to understanding the deeper drivers of consumer behavior.

His scholarly contributions span a wide range of topics, reflecting his versatility and forward-thinking approach. From investigating sustainability practices and the cultural and creative industries to examining virtual consumption in online gaming and the metaverse. He is particularly intrigued by the interplay of artificial intelligence and creativity, uncovering how emerging technologies reshape consumer experiences and perceptions.

At Vrije Universiteit Amsterdam, Dr. Al-Dhabyani has a dynamic teaching style, which emphasizes critical thinking and hands-on research. He is deeply committed to nurturing the next generation of marketers, equipping them with the tools they need to navigate the rapidly evolving digital and cultural landscapes.

Beyond academia, Dr. Al-Dhabyani is passionate about cultural diversity, sustainable business practices, and the digital economy's transformation. Through his work, he continues to shape the future of marketing, inspiring students and professionals alike to think creatively and act responsibly in an interconnected world.