I am an assistant Professor of Marketing. My research interests are in the combination of marketing and applied econometrics. In particular, I like to answer current substantive problems in marketing with econometric models. I work on a wide range of problems, such as new product diffusion, tourism, and entertainment marketing. The advanced econometric models are the common denominator throughout all these projects.

I obtained my master in Econometrics (major Quantitative Marketing) at Erasmus University Rotterdam. In 2011 I completed here his PhD titled "Econometric Advances in Diffusion Models". After this PhD I started a two year post-doctoral position at the Waikato University in New Zealand. During this time as post-doc I worked on several projects that look into the dynamics of tourism to New Zealand, especially the impact of the economic business cycle on demand and marketing effectiveness.

In 2013  I came back to the Netherlands, first at the Erasmus University in Rotterdam, and after five years in Rotterdam I started 2018 at the Vrije Universiteit in Amsterdam. Here I continue to work on projects in new product diffusion and entertainment marketing.

My work is published in Marketing Science and Journal of Service Research and I received a Marie-Curie fellowship grant for doing research on the marketing and demand spillover effects of pharmaceutical withdrawals.

Retail Marketing & E-commerce, Emprirical Marketing, Marketing Engineering, Business Reseach Methods I

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