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Personal profile

Personal information

I am an assistant Professor of Marketing. My research interests are in the combination of marketing and applied econometrics. In particular, I like to answer current substantive problems in marketing with econometric models. I work on a wide range of problems, such as new product diffusion, tourism, and entertainment marketing. The advanced econometric models are the common denominator throughout all these projects.

I obtained my master in Econometrics (major Quantitative Marketing) at Erasmus University Rotterdam. In 2011 I completed here his PhD titled "Econometric Advances in Diffusion Models". After this PhD I started a two year post-doctoral position at the Waikato University in New Zealand. During this time as post-doc I worked on several projects that look into the dynamics of tourism to New Zealand, especially the impact of the economic business cycle on demand and marketing effectiveness.

In 2013  I came back to the Netherlands, first at the Erasmus University in Rotterdam, and after five years in Rotterdam I started 2018 at the Vrije Universiteit in Amsterdam. Here I continue to work on projects in new product diffusion and entertainment marketing.

My work is published in Marketing Science and Journal of Service Research and I received a Marie-Curie fellowship grant for doing research on the marketing and demand spillover effects of pharmaceutical withdrawals.


Retail Marketing & E-commerce, Emprirical Marketing, Marketing Engineering, Business Reseach Methods I

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Research Output 2012 2017

Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Peers, Y., van Heerde, H. J. & Dekimpe, M. G., 2017, In : Marketing Science. 36, 5, p. 792-809

Research output: Contribution to JournalArticleAcademicpeer-review

The Impact of the Business Cycle on Service Providers: Insights From International Tourism

Dekimpe, M. G., Peers, Y. & van Heerde, H. J., 2016, In : Journal of Service Research. 19, 1, p. 22-38

Research output: Contribution to JournalArticleAcademicpeer-review

Modeling Seasonality in New Product Diffusion

Peers, Y., Fok, D. & Franses, P. H., 2012, In : Marketing Science. 31, 2, p. 351-364

Research output: Contribution to JournalArticleAcademicpeer-review