Research grant of the Marketing Science Institute ($9,400)

PrizeAcademic

Description

With Mirella Kleijnen (VU University Amsterdam) for the project "Moments that matter: The impact of online social interaction on the customer journey", winner of MSI research proposal competition on “Social interactions and social media marketing”
Degree of recognitionInternational
OrganisationsMarketing Science Institute

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Marketing
Social interaction
Social media marketing