Research grant of the Marketing Science Institute ($9,400)

  • Kranzbühler, Anne-Madeleine (Recipient) & Kleijnen, MHP (Recipient)

Prize / Grant: Grant › Academic

Description

With Mirella Kleijnen (VU University Amsterdam) for the project "Moments that matter: The impact of online social interaction on the customer journey", winner of MSI research proposal competition on “Social interactions and social media marketing”
Awarded date2014
Degree of recognitionInternational
Granting OrganisationsMarketing Science Institute

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