Winner American Marketing Association Consumer Behavior Research in Practice Award

  • van Horen, Femke (Recipient)

PrizeSocietal

Description

for the article: Out-of-category brand imitation: Product categorization determines copycat evaluation. Journal of Consumer Research, 44 (4), 816-832
Degree of recognitionInternational
Granting OrganisationsConsumer Behaviour Special Interest Group (CBSIG)

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