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Winner American Marketing Association Consumer Behavior Research in Practice Award
van Horen, Femke (Recipient)
Marketing
Prize
›
Societal
Description
for the article: Out-of-category brand imitation: Product categorization determines copycat evaluation. Journal of Consumer Research, 44 (4), 816-832
Awarded date
2019
Degree of recognition
International
Granting Organisations
Consumer Behaviour Special Interest Group (CBSIG)
Fingerprint
Consumer Behavior
100%
Evaluation
50%
Category
50%
Research
50%
Practice
50%
Awards
50%
Imitation
50%
Product Categorization
50%
Consumer Research
50%
Evaluation Study
50%
Consumer
50%
Consumer Attitude
50%