Winner American Marketing Association Consumer Behavior Research in Practice Award

  • van Horen, Femke (Recipient)

Prize › Societal

Description

for the article: Out-of-category brand imitation: Product categorization determines copycat evaluation. Journal of Consumer Research, 44 (4), 816-832
Awarded date2019
Degree of recognitionInternational
Granting OrganisationsConsumer Behaviour Special Interest Group (CBSIG)

    Fingerprint